Methods of Product Development Flashcards
Whats a “Design Problem”?
Something that describes a situation in which a design goal is to be achieved, but the way to get there isnt known.
What is “Design”?
To identify a solution for a design problem.
What are the steps for Design?
- Understanding of the problem
- Asking the right Questions.
- Providing answers.
- Finding a solution
(It is often an iterative process, answers lead to more questions)
Where are the Challenges for Design?
-Market-related (Customers, technology, competition, VUCA)
-Design-related (Durability, Comfort, Safety)
-Designer-related (Human Limitations)
-Combined Challenges (Uncertainty, Dilemma of Product Development)
What is VUCA?
Volatility Uncertainty Complexity Ambiguity. Part of Market-Related Challenges of Design.
Whats the Dilemma of Product Development?
In the beginning there are many possibilities to change design but little information, while at the end there is lots of information and little way to change the design.
What is a Model?
A simplified representation of something original.
What is a Method?
A set of specific actions to be carried out in order to achieve a certain goal
What is a Procedure Model?
A coarse descrption of a development process according to a particular design approach
What is the difference between a Method and a Procedure Model?
Method: Micro View, “HOW?”, Operative
Procedure Model: Macro View, “WHAT?”, Result-oriented, Tool for planning, organizing, controlling.
What is a Design Variable?
an attribute that can be adjusted by the designer in order to reach a design goal.
What is a Design Parameter?
a “frozen” design variable, it cannot be modified by the designer.
Difference between Design- and Solution- space?
Design Space: Set of Designs that are o be considered as solution candidates (Not yet a solution).
Solution Space: Set of Designs that are solutions.
What are the General Phases of a Product Development Process?
1.- Unstructured Design Space (planning)
2.- Semi-Structured Design Space (Concept Development, System-level Design)
3.- Structured Design Space (Detail Design, Testing and Refinement)
Whats the QFD Method?
Quality Function Deployment. Used to translate the customer’s view into the engineer’s view
What is a SWOT Analysis?
Strengths, Weaknesses, Opportunities, Threats.
Where Strengths and Weaknesses are internal factors, and Opportunities and Threats are external factors.
What are the steps to implement SWOT?
1.- Identify Strengths, Weaknesses, Opportunities, and Threats.
2.- Combine strengths and weaknesses each with opportunities and threats.
Whats the difference between Bench-marking I and II?
Benchmarking I (Positioning): How the own product is positioned relative to competitors products. Design goals for own product. “What properties should our product have?”
Benchmarking II (Reverse Engineering): Detailed knowledge of competitors product solutions. Identification of the best-in-class solutions. “How was the design problem solved?”
What is Storytelling?
Storyboard regarding the use cases, functionalities, etc. of the product.
What are the First 5 Steps inside a House of Quality (QFD analysis)?
1.- Customer Attributes (From 1-10)(Absolute/Relative Customer importance ACI RCI).
2.- Comparison of competitors products performance vs. own (Need for improvement, Sales priority factor, Total Weight and RCI).
3.- Technical attributes that support requirements (Direction of improvement)
4.- Relationship Matrix (Technical attribute vs. Customer Requirements, and Absolute/Relative Attribute Importance AAI RAI) (0, 3, or 9)
5.- Correlation Matrix (between different technical attributes)(+,++,-,–)
What are the steps 6-10 inside a House of Quality (QFD analysis)?
6.-Technical competitive assessment (Check plausibility of the assessment)
7.- Estimate target Design values for technical product attributes.
8.- Estimate technical difficulty to achieve target values.
9.- Define priority of technical attributes for development (What is easier to implement with the most results?)
10.- What is the best way to improve the product? (High RCI, Low Difficulty)
What are the different types of organizational Structures?
-Functional Organization: Grouping by competence and experience (Marketing, engineering, production)
-Project Organization: Grouping by development goal, product (Different resources working towards a project).
-Matrix Organization: Both project and function organization at the same time, individuals generally have more than 1 supervisor.
What is the difference between Top-down and Bottom-up view?
Top-down: First looking at the big picture and move to the details.
Bottom-up: First look at the details and move up to the big picture.
What is a INUS condition?
Insufficient but necessary part of an unnecessary but sufficient condition.