Methodology

Question 1

START: Team & Vision

Answer 1

Get to know each other and build a great team

Relevant elements:
- Extract relevant knowledge about yourself (priv/prof)
- Extract whats important to you -> find shared purpose and goal that drives your passion
- Share your hereo/strengths and monsters/weaknesses
- Set joint rules to ensure good team collaboration

Methods:

1. Ikigai
2. Individual Roles
3. Team Canvas / Team Manifest
4. Team & Project Introduction
5. Team Activities
6. Project Management

Question 2

Understand the Problem - Summary

Answer 2

Deep Dive in the Topic and get a holistic picture

Relevant elements:
- Extraction of relevant Information -> develop good understanding of project and challenges
- Ident relevant stakeholder, users, ext. decision-makers and internal decision-makers
- Visualization of an ecosystem (stakeholders incl. dependencies and interrelationships)

Methods & Tools:

1. Stakeholder Mapping
2. PESTEL
3. Benchmarking / Market Analysis

Question 3

Empathy for People - Summary

Answer 3

Gain empathy by going out of your room

Relevant Elements:
- Prep of field research, incl. recruitment of interview partners
- Use of real world as reference -> stakeholders behavoirs and needs
- Collection quantitative and qualitative data
- Immersion in relevant experiencies involving the focal topic and adjacent topic areas

Methods & Tools:

1. Stakeholder Selection
2. Interview
3. Observation / AEIOU
4. Data Sharing / Storytelling

Question 4

Synthesis & POV - Summary

Answer 4

Identify insights & uncover opportunity areas

Relevant Elements:
- Analysis of existing data -> patterns, possible connections beneath the obvious
- Articulation of emergent insights and distillation of findings

Methods & Tools:

1. Empathy Map
2. Requirement Net
3. Persona
4. POV
5. VPC

Question 5

Generate Ideas - Summary

Answer 5

Generate Ideas within your identified opportunity areas

• Selection of Brainstorming questions to elaborate
• Rules for idea generation
• Generation of broad range ideas and concepts
• Clustering of ideas

Methods & Tools:

1. Brainstorming Questions
2. Crazy 8
3. Voting w/ Dots
4. Concept generation through clustering

Question 6

Prototype

Answer 6

Make ideas tangible and learn through building

• Creation of several iterations of prototypes in order to solve problems
• Execution of early prototypes ina. rough and rapid process -> fast, cheap and effective
• Prototype stages range from low-res to high -res

Methods & Tools

1. Role Playing
2. Concept Sketch
3. Wizard of Oz
4. Wireframe/MockUp

Question 7

Business Model Summary

Answer 7

Understand your customer, develop value and impact

• A business model describes what your are offerin for whom (desirability), how you deliver it (feasibility), whats the value (viability), social/environmental benefits (responsibility)

Methods & Tools:

1. BMC
2. Impact Assessment

Question 8

Test & Validate - Summary

Answer 8

Test as though you’re wrong

• Testing feedback sessions with stakeholders, customers -> reality
• Feedback -> development

Methods & Tools

1. Assumption Mapping
2. Feedback Capture Grid
3. Test Cards

Question 9

Implement & Grow

Answer 9

Making it Real - Summary

• Shifting from desirability and feasibility to viability factors
• Validation of customer acceptance
• Financial Planning
• Preparation for convincing internal and external stakeholders through cintinous communication

Methods & Tools

1. Marketing Plan
2. Finance Plan
3. Business Plan
4. Project Documentation
5. Roadmap
6. Investor-Pitch