Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Entrepreneurship I > Klausurvorbereitung > Flashcards

Klausurvorbereitung Flashcards

1
Q

Draw the Double Diamon

A

Summary P2

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Explain the RTI Process

A

Phase I: Start

Problem Space:
Phase II: Discover and Explore
Phase III: Transform

Solution Space:
Phase IV: Create
Phase V: Implement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What approach does the SCE use? Name and draw the entire process

A

Human-centered, Design Thinking Inspired Process.

START:
1. Start: Team & Vision

DISCOVER & EXPLORE
2. Understand the Problem
3. Empathy for People

TRANSFORM:
4. Synthesis & POV

CREATE:
5. Generate Ideas
6. Prototyping
7. Business Model
8. Test & Validate

IMPLEMENT:
9. Implelement & Grow

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

SCE Approach: START: 1. Team & Vision
How to conduct the Starting Process?

A
  1. Ikigai
  2. Teamroles (via Team Canvas)
  3. Project Introduction
  4. Team building
  5. Project Management
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

How does IKIGAI Work? And draw the circles

A

What you Love
+ what the world needs = Mission

What the world needs
+ what you can be paid for = vocation

What you can be paid for
+ What you are good at = profession

What you are good at
+ What you love = passion

All together = IKIGAI

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is included in a Team-Canvas?

A
  • People and Roles
  • Common Goals
  • Professional Goals
  • Strengths & Assets
  • Values
  • Needs & Expectations
  • Roles & Activities
  • Weakness & Risks

In the Center: VALUES

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

SCE Approach DISCOVER & EXPLORE: 2. Understanding the problem. How to conduct this stage?

A
  1. Stakeholder Mapping
  2. PESTEL
  3. Benchmarking
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Name the Stakeholder Mapping axes

A

! Power _ Interest

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are the PESTEL Factors?

A

Political
Economical
Social
Technological
Environmental
Legal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How to conduct a Benchmarking in the Beginning?

A

PETAL Diagram

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

SCE Approach: DISCOVER & EXPLORE: 3. Empathy for people. How to approach

A
  1. Stakeholder Selection (Extreme Users)
  2. Interviews
  3. Observe/AEIOU
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Whats the AEIOU Methodology?

A

Activities
Environment
Interactions
Objects
Users

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

SCE Approach: TRANSFORM: 4. Synthesis & POV. What to do?

A

Create Personas, Customer Journeys, Value Proposition Canvas, Requirements Net, POV

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Draw the Customer Journey

A

Page 4 Summary

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Name a POV Sentence

A

[User] needs to [user’s needy] because [insight].

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

SCE Approach: CREATE: 5. Generate Ideas. Name 5 Methods to generate Ideas

A
  • Brainstorming
  • Ideal funnel (Generate Ideas, Evaluate ideas, develop concepts)
  • Crazy 8
  • Dot Voting
  • What would ELON or XY do?
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Name 5 Rules for Brainstorming

A
  • Not to wide
  • Not to narrow
  • Quantity over quality
  • no judgement
  • encourage wild ones
  • focus on topics
  • be visual
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

SCE Approach: CREATE: 6. Prototype: How can you prototype?

A
  • Role Playing
  • Concept Sketch
  • Wizard of Oz (mid fidelity)
  • MockUp
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

SCE Approach: CREATE: 7. BUSINESS MODEL: How to design the Business Model?

A
  • BMC
  • Impact Assessment
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Explain the Business Model Canvas

A
  • Key partners
  • key activities
  • key resources
  • value proposition
  • customer relationship
  • channels
  • customer segments
  • Cost structure
  • Revenue Stream
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

How does the Imapct Assessment work?

A

Input > Output > Outcome > Impact

Input: 3 people donate 100 euro each to good cause
Output: 100 meals are bought for children
Outcome: 100 kids are not hungry
Impact: Kids are well noursihed and can learn better

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

SCE Approach: CREATE: 8. Test & Validate. How can you test it?

A

With Test Cards.

  1. We believe that XY
  2. To verify that, we will XY
  3. And measure XY
  4. We are right if XY
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

SCE Approach: IMPLEMENT: 9. Implement & Grow. What is necessary to do in this phase?

A
  • Marketing Plan
  • Finance Plan
  • Roadmap
  • Investor Pitch
  • Project Documentation and Business Plan
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

How does the Ideal startup process look like according to SCE?

A

Drawing IDEAL Page 6

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

Besides Cultural Differences, what else could be the reason for not working well together?

A
  • (Culture)
  • Power
  • Individual
  • Situation
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

There are two types of time management

A
  • Monochronic cultures “TIME IS MONEY” -> german -> waterfall planning
  • Polychronic cultures “TIME IS LIFE” -> mediteran -> left to right right to left left left
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

What is ODIL?

A

Observe
Delay Judgement
Idea gathering
Learn, learn learn

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

Manage Yourself: What can you do to work better as a team? How can you improve team performance?

A
  1. Ikigai
  2. MBTI Test
  3. Team belbin
  4. Transdisciplinary teams
  5. Diversity
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

Name 9 Roles from the Team Belbin

A
  1. Resource Investigator
  2. Teamworker
  3. Specialist
  4. Coordinator
  5. Shaper
  6. Complete Finisher
  7. Implementer
  8. Monitor evaluator
  9. Plant
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

How does the MBTI differneciate?

A

Extraversion <-> Introversion
Sensing <-> Intuition
Thinking <-> Feeling
Judging <-> Perceiving

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

Whats the Formular for innovation?

A

Innovation = Team + (Organisation *if intra) + Opportunity + Entry Market + Timing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

Explain Idea Generation, Creativity and Opportunity Recognition

A

Idea Generation:
Production of ideas for something new

Creativity:
Production of ideas for something new that is also potentially useful.

Opportunity Recognition:
Production of ideas for something that is not only new and potentially useful, but also have the potential to generate economic value.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

How to Cluster Opportunities? Name all scenarios

A

Opportunity Classification Matrix

Y: Degree of Novelty
X: Value and Usefulness

Y low / X low = Irrelevamt
Y high / X low = Invention
Y low / X high = Improvement
Y high / X high = Innovation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

What are sources of opportunities? + Explain

A
  • Need pull: Necessity
  • Knowledge push: Pushing the frontiers of science forward
  • Exploring: Alternative Future
  • Regulation
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

Innovation onion

A
  1. What challenging are they facing?
  2. How do they talk about it?
  3. What are they doing about it?
  4. How do they feel about it?
  5. What emotions are driving their actions?
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

Name one definition of creativity

A

Creativity is just connecting things - Steve Jobs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

How does the creativity process look like? (3 Words)

A

Problem -> Solution -> Success

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

How to enhance creativity?

A

Time pressure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
39
Q

Where can you get inspired?

A

Nature: Biomimicry

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
40
Q

Yes, but? Why shouldn’t you use that and what to use instead

A

Yes, and

Keeps the conversation flowing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
41
Q

What are some characteristics of creativity?

A
  • Generation of Ideas
  • Digging deeper on ideas
  • Openness and courage to explore ideas
  • listening to inner voice
42
Q

Explain the Value Proposition Canvas

A

Drawing page 8

43
Q

What does a business model to according to Osterwalder?

A

… describes the rationale of how an orga creates, delivers and captures value

44
Q

What are the central dimensions of a business model?

A

Triangle Drawing page 8

45
Q

How does a perfect PITCH presentation look like?

A
  1. Title page
  2. Problem/Opportunity
  3. Solution/Value Proposition
  4. Competitive Analysis
  5. USP / Unfair Advantage
  6. Business Model
  7. Management Team
  8. Financial Projections
  9. Marketing
  10. Current Status and Roadmapping
46
Q

Cooperation Model: Partnership Co-Innovation

A
  • 6-48 Months
  • Work w/ R&D Dev
    GOOD: Corp Network
    RISK: # People
47
Q

Cooperation Model: Corporate Venture

A
  • 6-12 mo
  • Funding as target
    GOOD: Revenue, Trust, Clients
    RISK: Corp blocks business w/ others
48
Q

Cooperation Model: Technology Partner

A
  • 3-12 mo
  • create partnerships
    GOOD: Trust, Reputation
49
Q

Cooperation Model: Sales Partner Model

A
  • Up to 12mo
  • Target: Create partnership and sell to big vendors
    GOOD: reduces skill, costs
50
Q

Name 4 Forms of Co-Creation and their axes

A

Y Openness
X Ownership

Y low / X low = Club
Y high / X low = Crowd
Y low / X high = Coalition
Y high / X high = Community

51
Q

Name 5 Corporate Strucures

A
  • Direct sourcing
  • internal innovation unit
  • corp. incubator model
  • ext. subsidiary
  • entrepreneur co-creation model
52
Q

Name Strategies with respect to prediction and control and their axes

A

Y Emphasis on prediction
X Emphasis on control

Y low / X low = Risk (adaption)
Y high / X low = Prediction (planning)
Y low / X high = Uncertainty (effectuation)
Y high / X high = Visionary (market power)

53
Q

What can you do when experience failure?

A
  1. Reframing Failures in Life
  2. Deconstruction of Failure or Post-mortem Analysis
54
Q

Whats Uncertainty? Explain the differences

A
  • Measureable Uncertainty (Knightian Risk)
  • Unmeasurable uncertainty
55
Q

What the Difference between Risk and Uncertainty?

A

Strategic management looks at decision making under conditions of risk

Entrepreneurship also looks at decision making under knightian uncertainty

56
Q

How to manage Impact?

A

Impact Improvement -> Impact Planing -> Impact Analysis ->

its a circle

57
Q

How to reach impact?

A

INTERVENTION:

Input (Resources)
->
Output (Achievements)
->

EFFECTS:

Outcome (short-term results)
->
Impact (long-term results)

58
Q

Name types of impact

A
  • short, mid, long
  • direct, indirect
  • positive, negative
59
Q

Name levels of impact

A
  • individual
  • immediate environment
  • society
60
Q

Name Impact Claims

A
  • Curative
  • Preventive
  • Systemic change
61
Q

What are in the impact entrepreneurship triangle?

A
  • Economic Goals
  • Ecologic Goals
  • Social Goals
62
Q

SDG Wedding Cake

A

Topping: Partnership for the goals

Economy:
- Decent work and economic growth
- industry, innovation and infrastructure
- reduce inequalities
- responsible consumption and production

Society:
- Affordable clean energy
- No poverty
- peace, justice and strong institutions
- sustainable cities and communities
- Quality Education
- Good health and well being
- Gender equality
- Zero hunger

Biosphere:
- Life on Land
- Life below water
- Clean water and sanitation
- Climate action

63
Q

Whats LAMO?

A

Linear
Anthropocentric
Mechanistic
Ordered

We are in a VUCA but we think LAMO

64
Q

Name 6 Elements of System Thinking

A

Disconnected -> Connected
Silo -> Emergence
Linear -> circular
Parts -> wholes
analysis -> synthesis
action -> results

65
Q

What are System Thinking Tools?

A
  • Icebearg
  • Flow Map
  • Ladder of inference
66
Q

What are reasons to innovate?

A
  • Market
  • External Forces
  • People and Organisation
  • Financial
67
Q

What is the definition of an invention?

A

Creation of a product or process for the first time

68
Q

What are the characteristics of an innovation?

A

+ Relative Advantage
+ Compatibility
- Complexity
+ Triability
+ Observeability

69
Q

Whats the definition of a innovation

A

Practical application of new inventions into marketable products or services

70
Q

What are innovation barriers?

A
  • People’s perspective
  • Organisations perspective
  • Enviromental
71
Q

What diffuses an innovation?

A
  • Innovation itself
  • Communication channels
  • time
  • social system
72
Q

How does a Indivudal Innovation adaption process look like?

A

Knowledge -> Persuasion -> Decision -> Implementation -> Confirmation

73
Q

Whats the Rogers Adoption Cruve? Whats the distribution

A

Innovators 2,5%
Early Adopters 13,5%
Early Majority 34%
Late Majority 34%
Laggards 16%

74
Q

Whats bootstrapping?

A

process of building or starting business with very little funding or capital or virtually nothing at all

75
Q

What are financing sources?

A
  • Self
  • Grants
  • Crowdfunding
  • Equity
76
Q

What are the Trade Off Categories look like

A

Control Over Company and Financial Gains

Little / Below = Failure
Little / Close to potential = Rich
Complete / Below = King/Queen
Complete / Close to potential = Exception

77
Q

What do angels do

A

25k-100k
seed or early stage
exit with returns on personal investment

78
Q

What do VCS do

A

500k upwards
exit with returns to funds partners
early-stage to third-stage companies

79
Q

Proof of Value, Profitability, Concept, Sustainability

A

Siehe Seite 12

80
Q

What are entrepreneurial team qualities?

A
  • Curious
  • Communicative
  • Collaboratorive
  • Open
  • Empathic
  • Optimistic
81
Q

Whats the SEEC Model?

A
  • Securing: Capacity to focus on and susatining new ideas
  • Expanding: Broadening or acquiring new skills
  • Exposing: Opening ourselves to circumstances and events
  • Challenging: Overcoming past failures by braving new encounters
82
Q

Whats the Opportunity Checklist and what are the best Checklist attributes?

A

Most important factors when evaluating opprotunities in the startup phase.

  • Market
  • Competition
  • Economic Criteria
  • Personal Criteria
  • Target group
83
Q

Users as Innovators

A

Siehe seite 13

84
Q

What is Design-driven innovation?

A

Siehe seite 13

85
Q

Whats Creativity? Not SJ

A

… ability to provide original & unusuall ideas, or to make something new or imaginative

86
Q

How does good visualization look like?

A

Siehe 13

87
Q

How does the Idea funnel work?

A

Siehe 13

88
Q

What influences creativity?

A
  • Motivation
  • Resources
  • Management practices
  • Group characteristics
89
Q

What questions arise for the Business Model? (Mountain)

A

Problem-Solution Fit
Product-Market Fit
BM Fit

90
Q

How to Develop customer understanding through iterative testing?

A

Circle:

-> Information in the Value Proposition Canvas
-> Ident critical assumptions
-> Formulate hypothesis
-> Design test scenario
-> Perform test
-> Analyze findings
-> Update Value Proposition Canvas

91
Q

Compare Design THinking and Engineering Systems Thinking. What Requirements to they share?

A

DT:

  • “Closed” systemsbounded with set paramters
  • Prototype-driven
  • Linear cause and effect
  • Human-centered
  • Solution-oriented

EST:

  • Open systems with interaction, interdependence, emergence
  • Abstraction-driven
  • Cyclical cause and effect
  • System-centered
  • Problem-oriented

Schnittmenge:

  • Require similar cognitive skill set (e.g., analogy)
  • Require empathy/faculty for human relations
  • Similar inquiry: at individual/team level; in engineering, business, and education
92
Q

What are potential funding sources for different phases?

A

Siehe 15

93
Q

How does Crowd funding work?

A

Siehe 15

94
Q

How does VC work?

A

Siehe 15

95
Q

What are the differences between entrepreneurs & intrapreneurs

A

Entre: “Is an Actor”

  • learns to recognize opportunities
  • makes innovation that adds value
  • moderate risk
  • resourc economically -> innovative product & service

Customer Discovery -> Customer Validation
PIVOT

Intra: Employee

  • For corp. innov
  • dreamers
  • self-appointed GM
  • Drivers of Change

Customer Creation -> Company Building

96
Q

How does the Corp Innovation Process look like?

A

Siehe 16

97
Q

Who are Corp Stakeholders?

A
  • Corporate partners
  • Goals
  • Barriers
  • Corp Decision Makers
  • Levers
98
Q

What are the seven paradoxes of innovation?

A
  1. Searching While Executing
  2. Create New Products, Manage est. Products
  3. Deliberate Strategy, Emergent Strategy
  4. Decentralized Decisions, Increased Transparancy
  5. A single company, not a single business model
  6. Fail fast, make money
  7. Impatient for profits, patient for growth
99
Q

Draw the Innovation Process (updated traditional)

A

Siehe 16

100
Q

Draw the Corporate Venturing Framework along two dimensions and explain

A

Siehe 16

Entrepreneurship I (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions