Methodologies Flashcards
What is a laboratory experiment?
Experiment where IV is manipulated while DV is measured, conducted under experimental and control conditions where participants are randomly allocated to either condition
What are the advantages/disadvantages of laboratory experiments?
+High level of control
+Easy to replicate so reliability can be checked
-Problems of demand characteristics
-Low ecological validity
What is a field experiment?
Experiment where IV is manipulated while the DV is measured, participants are unaware of research
What are the advantages/disadvantages of field experiments?
+High ecological validity
+Fewer demand characteristics
-Unethical; participants are unaware of the research
-Extraneous variables affect results
What is a quasi/natural experiment?
Quasi - IV is not deliberately manipulated and participants aren’t randomly allocated to either an experimental or control condition
Natural - Naturally changing IV is taken advantage of, where DV can be tested in a laboratory, field, or online
What are the advantages/disadvantages of quasi/natural experiments?
+Allows research were IV can’t be directly manipulated due to practical or ethical reasons
+Allows researchers to investigate ‘real’ problems
-Cannot demonstrate causal relationships as IV isn’t directly manipulated
-Threat to internal validity as there is less control over extraneous variables
What is a participant observation?
Researchers take part in the research and become part of the group and doesn’t reveal who they are
What are the advantages/disadvantages of participant observations?
+Less chance of demand characteristics
+Enables research of people who would otherwise be very diffcilut to observe
-Observer bias may occur
-Findings may be unreliable
What is a non-participant observation?
Observer doesn’t take part in the action, but watches and makes notes from a distance, while participants are unaware
What are the advantages/disadvantages of non-participant observations?
+Less chance of observer bias
+Researchers can see how participants behave, producing more valid and reliable findings
-Observer bias
-Unethical as participants don’t always know they’re being observed
What is content analysis?
Study where written or verbal material, or artefacts is analysed and information is broken down into categories
What are the advantages/disadvantages of content analysis?
+Less chance of demand characteristics as items analysed already exits
+Can be replicated by others
-Observer bias can affect validity of findings, as different observers may interpret things differently
-Cannot draw cause and effect relationships as artefact origin is unknown
What is a structured interview?
Interview where a pre-prepared set of questions that are asked in a fixed order to elicit a verbal response
What are the advantages/disadvantages of structured interviews?
+Results easy to analyse as the same questions are used every time
+Replicable, so it is more reliable
-Restrictive as there is no chance to ask further questions
-Doesn’t allow for ‘sponteneous questions’, meaning interviwere is less responsive
What is a questionnaire?
Set of written questions where answers are analysed by the researcher, which can produce either quantitative or qualitative data or a mixture of both
What are the advantages/disadvantages of questionnaires?
+Can be used to assess psychological variables that may not be obvious
+Data can be collected from a large group of participants more quickly
-No guarantee that the participant is telling the truth
-Different participants may interpret the same question in different ways