Message styles Flashcards
A message style that focuses on symbols, imagery or metaphors to evoke associations beyond it’s literal meaning.
Symbolic message
A message style that appeals to emotions to connect with the audience and resonate on a deeper level.
Emotional message
A message style that communicates basic product benefits in a straightforward and universal way.
Generic message
A message that claims a specific benefit or feature before competitors do, making it seem unique.
Pre-emptive message
A message that focuses on facts, logic and data to persuade the audience.
Rational message
“Our product reduces energy consumption by 40%, saving you $300 per year on utility bills.”
Rational message
“Certified 100% organic and sourced from local farms, our food is fresher and healthier.”
Rational message
“Our brand is not just a phone; it’s your gateway to endless possibilities.”
Symbolic message
“Join the movement for a cleaner tomorrow, be a hero for the planet.”
Symbolic message
“Every purchase helps a child go to school. Together, we can change lives.”
Emotional message
“This isn’t just a house; it’s where your family’s memories are made.”
Emotional message
“Yes, our prices are higher, but that’s because we pay our farmers fairly and use sustainable materials.”
Pre-emptive message
“Our sunscreen is reef-safe, so you can enjoy the ocean guilt-free.”
Pre-emptive message
“Committed to quality and customer satisfaction.”
Generic message
“This milk contains calcium to strengthen your bones.”
Generic message
