Menu Development Flashcards
?: allows a manager to examine a menu item’s profitability and popularity so proactive decisions can be made
Menu engineering
Menu planning principles:
Color, food shapes, textures, flavors
?: menu does not change daily or seasonally
Static menu
?: has specials for the day, offers flexibility for small busy restaurants
Du jour menu
?: may vary en entree price
Table d’hote menu
?: prices each food item separately
A la carte menu
?: used once eg for special event
Single use menu
?: for each day of a cycle, menu is different, cycle repeats on a regular bases weekly or monthly
Cycle menu
Benefits of cycle menu:
save time/food cost, offers variety, ability to buy in bulk, staff become familiar so more efficient production
Contribution margin =
Profit
Menu mix =
Popularity
Plow horse:
High popularity, low profit
Star:
high popularity, high profit
Puzzle:
low popularity, high profit
Dog:
low popularity, low profit
Ways to improve popularity for puzzle items:
- reduce selling price
- feature as special
- give priority on menu
- offer small portion size
___ items: cost of money to make and don’t sell enough units to offset extra food cost
Dog
Ways to improve plow horse items:
- improve appearance
- decrease portion size
- decrease food cost
Popularity index=
unit sales/ total sales
Profit contribution=
profit ( selling price-food cost) / total profits
Ways to reduce food cost:
- standardize recipe
- ingredient and portion control
3 types of forecasting
1) Qualitative techniques
2) time series and projections
3) casual methods
?: based on expert opinons and consider special events.
Qualitative techniques
?: may or may not rely on historical data. include delphi methods, market research, panel consensus
Qualitative techniques
?: use exponential smoothing and moving averages
time series and projection methods
?: look at patterns and changes in patterns using only historical data
time series/projection methods
?: each point of the average if the average of n consecutive points prior
Moving average
?: includes regression models, econometric models, intention-to-buy survey, input-output models.
Casual methods
? methods are more statistically intensive than moving averages
Regression/Linear regression models within casual methods.