Mendelows Stakeholder Matrix

Question 1

Keep Satisfied

Answer 1

Stakeholders have High power but low interest in the running of a business.

Question 2

Manage closely

Answer 2

Stakeholders have high power and high interest in the running of a business. Important to ensure they have all the information and are involved in the decision making.

Question 3

Minimum Effort

Answer 3

Stakeholders have low power and low interest, but may still be key to the business.

Question 4

Keep Informed

Answer 4

Stakeholders have low power but high interest in the business. Although not powerful within the business are likely to be powerful outside and important to keep these stakeholders informed.