Mendelows Mapping Flashcards
1
Q
Why do it?
A
To clearly identify and manage stakeholders in a way that our limited resources are used efficiently and highlight those that have a higher level of influence over our success
2
Q
Power
A
The ability to influence our strategy or resources
3
Q
Interest
A
How interested they are in the success of the company
4
Q
Low interest
Low Power
A
Minimal effort
Local community, individual customers, black tea drinkers
5
Q
Low Interest
High power
A
Keep satisfied
Central and national government, media, department store customers, green tea and infusions drinkers
6
Q
High Interest
Low power
A
Keep informed
Low level employees, suppliers of infusions, suppliers of main raw materials
7
Q
High interest
High power
A
Key players
Fred Thomas, the board of directors, high skilled buyers and blenders
