Men's Health Flashcards
What does Men’s Health introduce itself as?
“the biggest selling men’s lifestyle magazine, both in the UK and worldwide.”
What does the introduction suggest?
It’s a magazine to help people get fitter, healthier and stronger with “premium content” covering these areas.
How does it compare with GQ and Esquire?
It has a much higher readership. It’s much higher particularly in the ABC1 men AB men categories. Also comfortably higher in the Circulation Total ABC and Readership Total Men. In that last category Men’s Health reaches 995, with GQ on 336 and Esquire on 109.
What is the readership?
UK: 180,000. ABC1: 643,000. AB: 321,000
How do people read the magazine online?
68% mobile, 21% desktop and 11% tablets.
What is Men’s Health’s social media following?
66k Instagram, 285k Twitter, 944k Facebook.
How are Men’s Health readers generally considered?
“affluent, intelligent, successful.” 905k are ABC1 aged 25-44, 700k have a degree and 200k earn over 50k.
What is the fashion philosophy?
Stylish, contemporary, wearable, individual. Readers spend on average £1.1 bn a year on fashion. 3 times GQ readers.
What is the Men’s Health watch industry?
Average watch collection value is £4,123. Men’s Health audience spend £54 million a year on watches.
What is the Men’s Health fitness and technology audience?
£238 million is spent a year by the readers on sportswear, swimwear and fitness. 702k own a wearable device.
What are the Men’s Health Luxe brand extensions?
Urban Active, Synchronised and Epicure. Urban Active showcases the continuing trend for high-end performance fashion apparel in partnership with Harrods. Synchronised an annual watch special produced with the industries leading horologists.
What is Men’s Health published by?
Hearst Communications
