Sensory Memory Characteristics
Visual Persistence
persistence of a visual stimulus beyond physical duration
Ex: Lightning-Sensory activity doesn’t outlast each bolt
White font/ black ground Exp
Iconic memory

Bar/circle cue Exp
Iconic memory
Bar cue:
Results paralleled findings from earlier studies w/ tone as cue.
Circle cue:
Accuracy was much poorer
Backward masking: circle “overwrites” memory trace for letter (some Ps reported seeing only the circle)
Short Term Memory Characteristics
Temporary storage of info
– Limited capacity (smaller than SM or LTM)
– Duration depends
Rehearsal
– Maintenance
– Increases prob. of transfer into LTM
Serial Position Curve Exp
Primacy & Recency Effects
Primacy: Extra rehearsal for 1st few items (transferred in2 LTM)
Recency: Last few items still in STM
How to weaken recency effects
Distractor Task
Brown-Peterson Task
Probe-Digit Task
Task
Conclusions:
Amount of forgetting similar for slow & fast # of intervening items is critical
Retroactive Interference (RI)
B-P Task
Memory for one event is impaired by later events.
Proactive Interference (PI)
B-P Task
Interference
Memory for one event is impaired by earlier events.
Category switch Exp
Maintenance rehearsal
Elaborative Rehearsal
Generation Effects & synonym/Rhyme Exp
Connections generated yourself are better remembered than those by others
Conclusions: Support for DoP. Memory is better for gen-meaning(syn) than gen-sound(rhyme)
Transfer Appropriate Processing
probability of remembering better when conditions at test (retrieval) match those at study (encoding
aka
“Encoding specificity hypothesis” or “State dependent learning”
Working Memory
Limited-capacity system for temp storage & manipulation of info for:
Baddeley’s model
Head honcho in charge of info processing = Central Executive
Assisted by 2 rehearsal buffers (Phonological loop, Visuo-spatial sketchpad)
Episodic Buffer: Storage system that can integrate info from different modalities.
Central Executive
coordinates processing: Focuses on specific parts of a task & switches attention from one part to another
Phonological Loop
“inner ear”
Articulatory Loop
maintenance rehearsal (process)
Supporting evidence
Phonological Similarity Effect
Word Length Effect
Found