Memory Flashcards
How many theories of memory are there?
2
What are they?
Multi-Store Model and Working Memory Model
Who was the multi-store model developed by and when?
Atkinson & Shiffrin 1968
Who was the working memory model developed by and when?
Baddeley & Hitch 1974
What are the 3 main things found in MSM?
Coding, Capacity, Duration
What is coding?
The form in which information is stored
What is capacity?
The amount of information that can be held in our memory stores
What is duration?
The length of time information can be held in our memory stores
What are the 3 main features of the MSM?
It is a linear model (only travels in 1 direction), there are 3 stores & each store has its own characteristics in terms of coding, capacity & duration
What are the 3 stores in MSM?
Sensory register, short term memory, long term memory
How will memory travel to the short term memory from the sensory register?
If you pay attention to it
How will memory travel to the long term memory from the short term memory?
If you rehearse it
What are the 2 sensory stores within the sensory register?
Iconic - visual. & echoic - auditory
What are the 4 types of experiments?
Laboratory, field, natural, quasi
What are some strengths of laboratory experiments?
You can control all variables, the IV and DV are precisely operationalised. Higher reliability of results as well controlled.
What are some weaknesses of laboratory experiments?
They lack ecological validity. Participants may alter their behavior and not behave naturally.
What is reliability?
Whether a study is replicated to produce the same results.
What is ecological validity?
How well a study reflects everyday life.
What are some strengths of field experiments?
Ecological validity is high as they are in their natural environments. Behavior is natural as they may not know it is an experiment, less likely to show demand characteristics.
What are some weaknesses of field experiments?
Reliability is lower, researcher cannot control the environment, extraneous and confounding variables could affect the DV.
What are some strengths of natural and quasi experiments?
Allows research where IV cant be manipulated, ecological validity is at its highest
What are some weaknesses of natural and quasi experiments?
Cant establish the cause and effect, natural experiments are impossible to do again, they are not very reliable
What is experimental design?
How researchers use their participants in their experiments.
What are the 3 types of experimental design?
Independent groups, repeated measures, matched pairs.