Memory 16 marker plans

Question 1

Multi store model of memory brief AO1

Answer 1

• The Multi-Store Model (MSM) of memory was proposed by Atkinson and Shiffrin (1968).
• It describes memory as a linear flow through three separate, unitary stores: sensory register (SR), short-term memory (STM), and long-term memory (LTM).

Question 2

Multi-store model of memory AO1

Answer 2

1. Sensory Register (SR)
   * Receives info from the environment via senses (e.g., iconic for visual, echoic for sound).
   * Duration: very brief (less than 0.5s), Capacity: very large, Coding: sense-specific.
   * If attention is paid, info passes to STM.
2. Short-Term Memory (STM)
   * Duration: 18–30 seconds, Capacity: 7±2 items (Miller), Coding: acoustic.
   * Info kept through rehearsal; otherwise, it decays.
   * Maintenance rehearsal keeps it in STM; elaborative rehearsal moves it to LTM.
3. Long-Term Memory (LTM)
   * Duration: potentially lifelong, Capacity: unlimited, Coding: semantic.
   * Info retrieved from LTM must go back to STM.

Question 3

Multi- store model of memory AO3 points

Answer 3

• Supporting evidence form case studies
  *Supporting evidence from experiments
  *Oversimplification of memory stores
  *Overemphasis on rehearsal;