memory Flashcards
who first proposed the multi store model of memory
first proposed by Atkinson and Shiffrin (1950s)
draw the multi store model of memory
What do Atkinson and Shiffrin say
Suggest that there are multiple stores of memory that the stores are unitary and distinct
sensory memory store
Sensory memory refers to very brief storage of information that occurs when your body detects an environmental stimulus
-When you see , hear or smell something , that information is registered and stored very briefly
-if you attend to it , it will transfer to the STM
Encoding
-because we have different senses , information is encoded into different sensory registers
-the sensory register are iconic and echoic , hepatic , olfactory and gustatory
-iconic and echoic - major ones
Iconic sensory register
the brief impression of an image that remains just after you close your eyes . The information is encoded visually
Echoic sensory register
the impression of a sound that lingers just after it has stopped . This information is encoded auditorily
Capacity
-The capacity of the sensory memory is very large - lasting for a small time
-You are being exposed to numerous stimuli all the time
-Most of these stimuli don’t reach conscious awareness , but non consciously your senses register them all
The stimuli will reach your conscious awareness if
1) you deliberately attend to them
2)if they reach a certain threshold and demand attention
-if you do attend to a particular stimulus , it will be encoded into STM
Duration
-the duration of the sensory memory is very br4ief and depends on the type of sensory input
-it varies from 100-200 milliseconds in the iconic register , to 3-4 seconds in echoic register
Evidence of duration
Evidence - Sperling (1960)
-he asked participants to look at a 3x3 grid of nine letters that appeared for 1/20th of a second and then try to recall them
-Sperling - reported that his ppts could remember on average 4-5 of the letters
-He concluded that his ppts had registered all the letters but that the duration of the sensory memory is so brief that the letters faded out of the memory before they could be written down
-Most argue that ppts simply can’t retain nine letters after such a brief viewing
-However his research does give some indication of the brevity of sensory memory
Short term memory - Conrad
Tried to establish if participants use acoustic encoding when stimuli are presented visually
Conrad’s procedure
A random string of 6 consonants were presented one at a time in quick succession
Either:
-acoustically similar (PCVTBD)
-acoustically dissimilar (LZFXHW)
The letter strings were presented briefly (half a second so participants had to rely on memory
Conrad - Why
Conrad hypothesised participants would make substitution errors for similar sounding letters
He thought letters such as B and V were more likely to be confused than letters such as G and L
-what would this tell us about encoding in STM
=we encode acoustically
Conrad findings
Progressively fewer trigrams were recalled as the time intervals lengthens
-After 18 seconds less than 5% of the trigrams were recalled correctly
Conrad Conclusion
We encode in short term memory acoustically
ENCODING
-SMS
-STM
-LTM
SMS
-Variously depending on the mortality
-echoic /iconic
STM
Acoustically
(Conrad)
LTM
-Semantically
(Baddeley)
Capacity
SMS
STM
LTM
SMS
Very large
STM
Limited
-7+/- 2 items
(Miller- digit span)
LTM
-Unlimited
-Humans have 86 billion +/- 8b neurons
10,000 connections
Azevedo Et Al
Duration
SMS
STM
LTM
SMS
Very brief
-sperling
STM
Limited
18-28s
Peterson and Peterson
LTM
Up to a lifetime
Yearbook study -80% cued recall after 48 years
(Bahrick et al )
Encoding in Long term memory - Evidence
(Alan Baddeley)1966
Baddeley procedure
-4 conditions in Baddeley’s experiment
-Condition one :
acoustically similar
.man
.cab
.can
.max
Condition 2 :
-Acoustically dissimilar
.pit
.few
.cow
.pen
Condition 3
-semantically similar
.great
.large
.big
.huge
Condition 4
Semantically dissimilar
.good
.Huge
.Hot
.Safe
having been exposed to a list of words participants had to call them in the correct order
results for acoustically similar and dissimilar conditions
-results for one and two concurred with Conrad’s experiments
-When tested directly after exposure participants made a greater number of errors in the Acoustically similar condition than the acoustically dissimilar condition
-This suggests the results are externally reliable
Results for Semantically similar and dissimilar conditions
-Baddeley gave participants in these conditions a 15 minute break followed by a interference task
-This was to ensure participants were not relying on their short term memory
-He found that a greater number of errors were made by the participants in the semantically similar condition
Evaluation strength -
Lab experiment
.high control of variables - everyone’s is exposed to the same words of similar lengths , everyone does task in same room
-only thing changes us the independent variable
-everything else is standardised
-experiment exactly the same for each participant in each condition
-No extraneous variables
However lacks ecological validity
Case study - HM
The Multi store memory model is supported by the case study of HM , who had his hippocampus removed in order to treat his epilepsy .
However, this resulted in severe anterograde amnesia .
HM could no longer transfer information from the STM to the LTM.
His STM was intact and therefore this is evidence that the two stores are unitary and distinct as the model claims .
Additionally it appears the rehearsal loop is an analogy of the hippocampus .
HMs memory deficits are exactly what the model would predict if you removed the rehearsal loop ; memories can no longer be consolidated .
However he was able to learn new procedural memory suggesting that there is more than one type of rehearsal loops and more than one type of LTM and this is a weakness of the model .
This also suggests the model is overly simplistic
Baddeley -AIM
baddeley-PROCEDURE