Media Theorists Flashcards
representation- Baudrillard-hyper reality
some texts are difficult to distinguish in terms of the representation of reality from a simulation of reality. e.g Big brother, the boundaries are blurred as codes ad conventions create a set of signifiers whic we understand but n fact the representation is a copy of a copy.
representation- Judith butler- queer theory
gender is what you do, not who you are with the theory contesting the categorization of gender and sexuality- identities are not fixed and they cannot be labelled e.g potentially androgynous representations lie Gok Wan
representation-carol clover-last girl theory (horror)
in may horror films, like Halloween typically the last girl that survives is pure, caste and virginal while all of her friends with looser morals had been killed. Even the name of the last girls name is often unisex e.g Sidney ,Teddy or Billie and has elements of androgyny and sometimes also a shared history with the killer.
representation-Richard Dyer-stereotypes legitimize inequality
a way to ensure equal power relations are maintained is to continually stereotype- GTAV is a misogynist video game where plyers have the opportunity to kill prostitutes in their own violent way- the game is entirely male pov and arguably serves to maintain dominant male culture
representation- Stuart Hall-dominant ,negotiated and oppositional readings
media language is used to create representations. stereotyping is often used to assert power.
- the idea that representation is the production of meaning through language, with language defined in its broadest sense as a system of signs.
-stereotyping reduces people to a few traits.
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representation- David Gauntlett- theories of identity
we use the internet and other media texts to help us to create our identity. we now have more of a variety of representations to identify with.
-the idea that the internet provide us with ‘tools’ or resources that we use to construct our identities.
representation-l- Liesbet van Zoonen-feminist theory
men and women are represented differently in the media. Women are objectified as a result of Western culture.
-gender is constructed through discourse and it depends on context
representation-Bell Hooks- feminist theory
feminism theory is a political struggle to end patriarchal domination and other factors effect this domination, including race and class.
-the idea that feminism is a struggle to end sexist/patriarchal oppression and the ideology of domination.
-the idea that race and class as well as sex determine the extent to which individuals are exploited, discriminated against or oppressed.
Representation-Paul Gilroy-ethnicity and postcolonialism
Representation-Edward Said-otherness
specifically relating to post-colonialism, relates to how predominantly white Westerns cultures tend to classify non west cultures.
Representation- Marshall McLuhan-global village
the world is metaphorically getting smaller due to media saturation and the internet.
-representations of races, gender and class are becoming internationally globalised.
-cultures are merging as they evolve and dash
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Representation-Laura Mulvey- the male gaze
-audience have to view characters from the heterosexual male perspective
-the camera lingers on the curves of the female body
-regulates status of women being objects.
representation-Manuel Alvarado- Racial stereotypes theory
4 types of representation of the black community within western media
-the exotic
-the dangerous
-the pitied
-the humerous
Representation-Tessa Perkins-stereotype theory
challenging stereotype assumptions
-stereotypes are not always negative
-they are not always about minority groups
-they can be held about ones group
- they are not always false
media language-Roland barthes-semiotics
All elements of a media text are codes that need to be read. these can all be understood as the thing they are (denotive level) and the responses they create. (connotative level)
