media language Flashcards
media text
any media product e.g film , newspaper, video game, that can be analysed and deconstructed.
genre
a particular type of media that can be categorised based on its conventions
codes
the means by which signs re systematically constructed to create meaning
conventions
a common way of producing a media text in terms of content and style
signs
they convey messages and ideas to an audience through technical and visual codes.
form
the type of media that is presented to audiences (newspapers ,film, magazines , music etf)
content
info that can be delivered through various media e.g radio, internet, television, audio
narrative
the way in which a story is plotted and described.
anchorage
fixing a meaning-for example, in newspapers the text anchors the meaning of the image of vice versa
signification
the conveyance if meaning
denotation
the literal, surface meaning of pf the object, word or image
connotation
when the denotated word or image is connected to the audiences own broader cultural concepts
nutralisation
the process of making something artificial and constructed seem natural
mise en scene
the purposeful arrangement of specific elements present in a media text
intertextuality
when a media text makes references to another existing text