media language Flashcards

1
Q

media text

A

any media product e.g film , newspaper, video game, that can be analysed and deconstructed.

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2
Q

genre

A

a particular type of media that can be categorised based on its conventions

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3
Q

codes

A

the means by which signs re systematically constructed to create meaning

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4
Q

conventions

A

a common way of producing a media text in terms of content and style

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5
Q

signs

A

they convey messages and ideas to an audience through technical and visual codes.

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6
Q

form

A

the type of media that is presented to audiences (newspapers ,film, magazines , music etf)

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7
Q

content

A

info that can be delivered through various media e.g radio, internet, television, audio

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8
Q

narrative

A

the way in which a story is plotted and described.

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9
Q

anchorage

A

fixing a meaning-for example, in newspapers the text anchors the meaning of the image of vice versa

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10
Q

signification

A

the conveyance if meaning

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11
Q

denotation

A

the literal, surface meaning of pf the object, word or image

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12
Q

connotation

A

when the denotated word or image is connected to the audiences own broader cultural concepts

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13
Q

nutralisation

A

the process of making something artificial and constructed seem natural

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14
Q

mise en scene

A

the purposeful arrangement of specific elements present in a media text

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15
Q

intertextuality

A

when a media text makes references to another existing text

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16
Q

binary

A

a system in which there are only two distinct elements

17
Q

dichotomy

A

a concept wherein a dialogue is created from two ideas which are seen to be opposite and contradictory - for instance ,the dichotomy of good and evil

18
Q

hybrid genres

A

when a text holds the conventions of two or more different genres

19
Q

structuralism

A

the belief that a single element can only be fully understood when compared to the larger systems that it exists within

20
Q

postmodernism

A

a rejection of modernist ideals and its key belief in technology and science as being solely positive

21
Q

simulacrum

A

the singular form of simulacra- an imitation of something without the inherit quality r essence of the original thing that it is imitating

22
Q

hyperreality

A

the breakdown between the ‘real world’ and the constructed version of reality, to the point where the two become indistinguishishable

23
Q

simulation

A

a space we exists in as modern humans in a digital world is a combination of both the physical real world and the constructed technological world of the media