media language Flashcards
media text
any media product e.g film , newspaper, video game, that can be analysed and deconstructed.
genre
a particular type of media that can be categorised based on its conventions
codes
the means by which signs re systematically constructed to create meaning
conventions
a common way of producing a media text in terms of content and style
signs
they convey messages and ideas to an audience through technical and visual codes.
form
the type of media that is presented to audiences (newspapers ,film, magazines , music etf)
content
info that can be delivered through various media e.g radio, internet, television, audio
narrative
the way in which a story is plotted and described.
anchorage
fixing a meaning-for example, in newspapers the text anchors the meaning of the image of vice versa
signification
the conveyance if meaning
denotation
the literal, surface meaning of pf the object, word or image
connotation
when the denotated word or image is connected to the audiences own broader cultural concepts
nutralisation
the process of making something artificial and constructed seem natural
mise en scene
the purposeful arrangement of specific elements present in a media text
intertextuality
when a media text makes references to another existing text
binary
a system in which there are only two distinct elements
dichotomy
a concept wherein a dialogue is created from two ideas which are seen to be opposite and contradictory - for instance ,the dichotomy of good and evil
hybrid genres
when a text holds the conventions of two or more different genres
structuralism
the belief that a single element can only be fully understood when compared to the larger systems that it exists within
postmodernism
a rejection of modernist ideals and its key belief in technology and science as being solely positive
simulacrum
the singular form of simulacra- an imitation of something without the inherit quality r essence of the original thing that it is imitating
hyperreality
the breakdown between the ‘real world’ and the constructed version of reality, to the point where the two become indistinguishishable
simulation
a space we exists in as modern humans in a digital world is a combination of both the physical real world and the constructed technological world of the media
