Media theories Flashcards

1
Q

What are Roland Barthes two concepts? (Semiotics)

A
  1. Denotation and connotation
  2. The media’s ideological effect
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2
Q

What are Levi strauss’ two concepts? (Structuralism)

A
  1. Binary opposition
  2. Binary opposition and ideological significance
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3
Q

What are Todorovs two concepts? (Narratology)

A
  1. The three act ideal
  2. The ideological effects of story structure
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4
Q

What are Steve Neales two concepts? (Genre theory)

A
  1. Repetition and difference
  2. Industry effects on genre-driven content
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5
Q

What is bauldrillards key concept? (Post modernism)

A

The real and the hyper real

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6
Q

What are Stuart halls two concepts? (Representation)

A
  1. Media representation processes
  2. Stereotypes and power
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7
Q

What are Paul Gilroys two concepts? (Post colonial theory)

A
  1. Racial binaries, otherness, and civilisationism
  2. The legacy of Empire and British identity.
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8
Q

What are Van Zoonens two concepts? (Feminist theory)

A
  1. The female body as a spectacle
  2. Masculinity in the media
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9
Q

What are Bell hooks two concepts? (Intersectionality)

A
  1. Interconnected oppression
  2. Hooks’ call to action
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10
Q

What are Butlers two concepts? (Gender as performance)

A
  1. Gendered identities are constructed through repetition and ritual
  2. Gender subversion and gendered hierarchies
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11
Q

What are Gauntletts two concepts? (Media and identity)

A
  1. Traditional and post traditional media consumption
  2. Reflective identity construction
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12
Q

What are Curran and Seatons three concepts? (Ownership effects)

A
  1. Media concentration
  2. Effects of media concentration on media content
  3. Diverse ownership creates diverse products
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13
Q

What are livingstone and Lunts two concepts? (Regulation)

A
  1. Citizen and consumer models of media regulation
  2. Regulation in the globalised media age
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14
Q

What are Hesmondhalghs two concepts? (The culture industry)

A
  1. Maximising profits and minimising risks
  2. The effects of the internet revolution are difficult to diagnose
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15
Q

What are Bandura’s two concepts? (Media modelling effects)

A
  1. Violent behaviours are learned through modelling
  2. Audiences copy media modelling
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16
Q

What are Gerbner’s two concepts? (Cultivation theory)

A
  1. Fear cultivation
  2. Media consumption leads audiences to accept mainstream ideologies
17
Q

What are Stuart Halls two concepts? (Reception theory)

A
  1. Encoding and decoding
  2. Dominant, negotiated, and oppositional decoding
18
Q

What are Jenkins three concepts? (Fandom)

A
  1. Fan appropriation
  2. Audience-producer convergence in the digital age
  3. Fans use participatory culture to effect wider social change
19
Q

What are Clay Shirkys two concepts? (The end of audience)

A
  1. Everybody makes the media
  2. Everyday communities of practice