Media Theories Flashcards
Judith Butler’s gender theory
Gender is not the result of nature, but is socially constructed through media and culture.
Stuart Hall’s Reception theory
The text has a hidden message, and an audience decodes it in a certain way. This can be a dominant, negotiated or oppositional reading.
Saussure’s theory
Signs are split into the sign (the understanding the audience has), the signified (the concept that is represented by the sign) and the signifier (the language used to express the concept).
bell hooks’ Intersectionality theory
Van Zoonen’s theory
Levy’s Raunch Culture theory
Bandura’s Social learning theory
How environmental and cognitive factors interact to influence human learning and behaviour.
Cohen’s moral panic theory
The media overreacts to an aspect that may seem to challenge social norms, pushing society to panic over an issue that isn’t as severe as it may seem.
Cumulative effects theory
The media repeatedly sends messages so over time it shapes our opinion.
Mean world syndrome
Audiences who are more exposed to TV content had a heightened perspective of real-world violence. Heavy viewing can not only make people less trustful of others, but also significantly increased their fear of becoming a victim of crime.
Shirky’s end of an audience theory
Media consumers have now become producers who ‘speak back to’ the media in various ways. They have become a major aspect of a media product’s success.
Barthes’ Semiotics theory
There are two levels of signs in media; the first level denotation and the second level denotation.
