Media Terminology

Question 1

Action code

Answer 1

Something that happens in the narrative that tells the audience that some action will follow.

Question 2

Active audience

Answer 2

Audiences actively engage in selecting media products to consume and interpreting their meanings

Question 3

Anchorage

Answer 3

The words that accompany an image contribute to the meaning associated with that image. If the caption of voice-over is changed then so may the way in which the audience interpreted the audience interprets the image. An image with an anchor is a closed text; the audience are given a preferred meaning. A text without an anchor is an open text as the audience can interpret it as they wish.

Question 4

Appeal

Answer 4

The way in which products attract and interest an audience

Question 5

Arc of Transformation

Answer 5

The emotional changes a charter goes through in the process of the narrative. The events in the story mean that they will ‘transform’ by the end of the story

Question 6

Aspirational

Answer 6

In terms of a media text, one that encourages the audience to want more money, up market consumer items and a higher social position

Question 7

Attract

Answer 7

How media producers create appeal to audiences to encourage them to consume the product

Question 8

Audience Categorisation

Answer 8

The way in which audiences engage with media products. Methods of consumption have changed significantly due to the development of digital technologies

Question 9

Audience Interpretation

Answer 9

The way in which audiences ‘read’ the meanings in, and make sense of, media products

Question 10

Audience Positioning

Answer 10

The way in which media products place audiences in relation to a particular point of view.