Definitions Flashcards
Vertical Integration
when a media company owns different businesses in the same chain of production and distribution
Horizontal Integration
a media company’s ownership of several businesses of the same value
Distribution
The methods by which media products are delivered to audiences
Circulation
The dissemination of media products to audiences
Diversification
Where media organisations who have specialised in producing media products in one form move into producing content across a range of forms
Convergence
The coming together of previously separate media industries and platforms (e.g. advances in technology let one device have lots of different features)
Audience segmentation
Where a target is divided up due to the diversity and range of programmes and channels
Binary Opposites
When texts incorporate examples of opposite values
Connotation
Suggested meanings attached to a sign
Cultural Capital
The media tastes and preferences of an audience, traditionally linked to social/ background
Denotation
The literal meaning of a sign
Demographic
A group in which consumers are placed according to their age, sex, income, profession
Enigma Code
A narrative device which increases tension and audience interest by only releasing bits of information
Hypodermic Needle Theory
Media product injects an idea directly into the minds of a passive audience
Iconography
The props, costumes, objects and backgrounds associated with a particular genre
