Definitions Flashcards
Vertical Integration
when a media company owns different businesses in the same chain of production and distribution
Horizontal Integration
a media company’s ownership of several businesses of the same value
Distribution
The methods by which media products are delivered to audiences
Circulation
The dissemination of media products to audiences
Diversification
Where media organisations who have specialised in producing media products in one form move into producing content across a range of forms
Convergence
The coming together of previously separate media industries and platforms (e.g. advances in technology let one device have lots of different features)
Audience segmentation
Where a target is divided up due to the diversity and range of programmes and channels
Binary Opposites
When texts incorporate examples of opposite values
Connotation
Suggested meanings attached to a sign
Cultural Capital
The media tastes and preferences of an audience, traditionally linked to social/ background
Denotation
The literal meaning of a sign
Demographic
A group in which consumers are placed according to their age, sex, income, profession
Enigma Code
A narrative device which increases tension and audience interest by only releasing bits of information
Hypodermic Needle Theory
Media product injects an idea directly into the minds of a passive audience
Iconography
The props, costumes, objects and backgrounds associated with a particular genre
Ideology
A set of messages, values and beliefs that may be encoded into media products
Ludology
The study of games and those who play them (ACL:III)
Media Conglomerate
A company that owns other companies across a range of media platforms
MMORPG
Massively multi-player online role-playing game
Pick and Mix theory
Gauntlett- Audiences select aspects of the media texts that best suit their needs and ignore the rest
Synergy
The combination of elements to maximise profits within a media organisation or product
Above The Line Marketing
Where mass media is used to promote brands(e.g. TV). Used to target a wider spread of audience
Below The Line Marketing
More one to one- includes pamphlets, stickers and promotions
Guerrilla Marketing
Advertisement strategy for business to promote products on low budgets or in an unconventional way
Conglomerate
A parent company which owns a rang of smaller companies
Cross media ownership
when a company produces two or more types of media
