Media Technology Flashcards
Usually two people face-face
Interpersonal Communication
Media people who influence messages en route
Gatekeeper
Non-media people who influence messages
Regulator
Devised the narrative communication model
Harold Lasswell
Created hypertext markup language and World Wide Web
Tim Berners-Lee
Silicon chips that respond to positive or negative electrical charges
Semiconductors
The merging of virtually all forms of mass communication–print, television, radio, the Internet, as well as interactive technologies–via various digital media platforms
Media Convergence
Thin, flexible fibers of glass capable of transmitting light signals
Fiber-optic
A conventional telecommunications connection by cable laid across land, typically buried or on poles
Landline
A ground station that beams a signal to an orbiting communication satellite
Uplink
A ground station that receives a relayed signal from a communication satellite
Downlink
First communication satellite
Telstar
An inventor of television
Philo Farnsworth
Inventor of photograph
Thomas Edison
First sound recording and playback machine
Phonograph
Inventor of telegraph in 1844
Samuel Morse
Use of machinery, notably steam-powered, that facilitated mass production beginning in the late 1700s and through the 1800s
Industrial Revolution
A metallurgist who invented movable metal type in the mid-1440s
Johannes Gutenberg
Innovation metal alphabet that made the printing press an agent for mass communication
Movable Metal Type
Defining characteristics of Mass Communication
- The reliance on technology
- The massiveness of the audience
- Distance
- Feedback
First electronic media
Telegraph
Civil war technology for mass communication
Photography - which allowed the production of photographs on printing presses
Control of communication
Facebook, Google, Youtube, and Twitter
The process for mass reproducing text and images using a master form or template.
Print Technology
