Mass Media Literacy Flashcards
Technology-enabled process by which messages are sent to large, faraway audience
Mass Communication
Top Media Activity
The top media usage shown on the graph is Live TV, then Radio, then Smartphone, etc.
When people watch more than one screen at a time and/or doing other activities while half pay attention to the screen
Media multitasking
Top item listened to on morning radio
Weather forecast
Usually two people face-to-face
Interpersonal Communication
Differences between Mass and Interpersonal
Mass communication is messages to a large audience
Interpersonal communication is typically between two people
How does media exposure occur?
Exposure to mass media provides increased awareness and knowledge, as well as changes in attitudes, social norms and behaviors that may lead to positive public health outcomes. This happens through apps, the news, etc.
Traditional media vs. social media
Traditional media is any form of mass communication that were available before the advent of digital media. This includes newspapers, radio, magazines, and television.
Social media, on the other hand, refer to applications and websites that allow users to create and share content and participate in social networking.
The hands-on creation of consumable marketing media such as graphics, text, video, audio, and social media.
Production of media content
The ability to access, analyze, evaluate, and create media in a variety of forms
Media Literacy
Concept of the press as a skeptical and critical monitor of government
Watchdog
Most visible form of mass media
The news
The media that is focused on persuading viewers to change their opinions, beliefs, perspectives, attitudes, etc.
Persuasive mass media
Philosopher, founder of the marketplace of ideas metaphor
John Milton
Four purposeful functions of mass communication
To inform, to persuade, to entertain, overlapping purposes.
