Media Techniques Flashcards
Appeal to emotion
Uses emotion to sell product/service
Appeal to price
Promises consumers that they will get more for less money
Bandwagon
Uses peer pressure and promises conformity to influence consumer
Buzz
Excited talk or rumours
Circulation
The number of readers or subscribers to a magazine or newspaper
Commercial
An advertisement on tv or radio
Confusion
Gains customers attention by confusion then retains their attention as they try to figure out the message
Hype
Overwhelming publicity or exaggeration claims to promote or accent excessively
Image location
Product or service is associated with a certain personality, lifestyle, place, or activity
Jingle
Catchy tune, usually rhyming, simple, and repetitious to promote product
Logo
Identifies a product/service with a symbol
Image or font
Announce
Ad made public via purchase of some lines in a newspaper/magazine
Motto
A guide to ones conduct
Sentence that serves as a principle or idea
Name-calling
Advertiser compares their product to competition in a way that is favourable to them
Product placement
Paying a movie or tv show to prominently display product during film
Radio or tv spot
The position of a commercial in a radio or program or tv line up
Repetition
Frequent exposure and repeated phrases and images so product seems familiar to consumers
Roadside signs
Outdoor advertising
Billboards or bus stops
Scale
When advertiser makes it look bigger or smaller then it actually is
Sex appeal
Advertisement promises/suggests that product will enhance your sex appeal
Slogan
Identifies product with and idea or catch phrase
Testimonial/ celebrity endorsement
When someone, a celebrity, uses a product and promotes it
Weasel words and omission
When advertisers leave out vital information or mislead consumers with deceptive phrases