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English > Media Techniques > Flashcards

Media Techniques Flashcards

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Proverbs and Idioms flashcards
1
Q

Appeal to emotion

A

Uses emotion to sell product/service

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2
Q

Appeal to price

A

Promises consumers that they will get more for less money

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3
Q

Bandwagon

A

Uses peer pressure and promises conformity to influence consumer

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4
Q

Buzz

A

Excited talk or rumours

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5
Q

Circulation

A

The number of readers or subscribers to a magazine or newspaper

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6
Q

Commercial

A

An advertisement on tv or radio

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7
Q

Confusion

A

Gains customers attention by confusion then retains their attention as they try to figure out the message

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8
Q

Hype

A

Overwhelming publicity or exaggeration claims to promote or accent excessively

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9
Q

Image location

A

Product or service is associated with a certain personality, lifestyle, place, or activity

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10
Q

Jingle

A

Catchy tune, usually rhyming, simple, and repetitious to promote product

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11
Q

Logo

A

Identifies a product/service with a symbol

Image or font

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12
Q

Announce

A

Ad made public via purchase of some lines in a newspaper/magazine

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13
Q

Motto

A

A guide to ones conduct

Sentence that serves as a principle or idea

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14
Q

Name-calling

A

Advertiser compares their product to competition in a way that is favourable to them

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15
Q

Product placement

A

Paying a movie or tv show to prominently display product during film

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16
Q

Radio or tv spot

A

The position of a commercial in a radio or program or tv line up

17
Q

Repetition

A

Frequent exposure and repeated phrases and images so product seems familiar to consumers

18
Q

Roadside signs

A

Outdoor advertising

Billboards or bus stops

19
Q

Scale

A

When advertiser makes it look bigger or smaller then it actually is

20
Q

Sex appeal

A

Advertisement promises/suggests that product will enhance your sex appeal

21
Q

Slogan

A

Identifies product with and idea or catch phrase

22
Q

Testimonial/ celebrity endorsement

A

When someone, a celebrity, uses a product and promotes it

23
Q

Weasel words and omission

A

When advertisers leave out vital information or mislead consumers with deceptive phrases

English (6 decks)

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