Media Representation Theories Flashcards
What is Hall’s theory?
Representation
What is Gauntlett’s theory?
Identity
What is Van Zoonen’s theory?
Feminism
What is Bell hooks theory?
Feminism
What is Butler’s theory?
Gender Performativity
What is Gilroy’s theory?
Ethnicity and Post-Colonialism
What is the representation theory about, and who talks about it?
Hall’s representation theory covers the idea that representation is the way in which meaning is created using media language that is made up of signs and codes in order to produce and image, a reflection or re-presentation of reality.
What is the identity theory about, and who talks about it?
Gauntlett’s identity theory covers the idea that the media used to portray very narrow ideals about types of people but there is now a much wider and diverse range of celebrities and characters for audiences to identify with.
Which two theorists talk about Feminism?
Van Zoonen and Bell hooks
What does Van Zoonen’s feminism theory cover?
The idea that men and women are represented differently in the media via visual and narrative codes used to construct their representation.
What does Bell hooks’ feminism theory cover?
Bell hooks’ feminism theory looks at feminism as a political issue. It is a political commitment to fight against and end sexist, patriarchal oppression rather than simply a lifestyle choice to be a feminist.
What does the gender performativity theory cover, and who talks about it?
Butler’s gender performativity theory covers the idea that gender is a social construct that comes about by the way people behave. It is not someone’s gender that dictates the way they behave but the other way around.
What does the ethnicity and post-colonialism theory cover, and who talks about it?
Gilroy’s ethnicity and post-colonialism theory covers the idea that colonial ideology still informs attitudes and representations of race and ethnicity today in a postcolonial era.
