Media Industry Theories Flashcards
Who are the Media Industry theorists?
Curran and Seaton, Livingstone and Lunt, Hesmondhalgh
Who talks about the Power and Media Industries theory?
Curran and Seaton
Who talks about the regulation theory?
Livingstone and Lunt
Who talks about the cultural industries theory?
Hesmondhalgh
What is the Power and Media Industries theory about, and who talks about it?
Curran and Seaton’s power and media industries theory covers the idea that the media is controlled by a small number of companies mostly driven by profit and power.
What is the regulation theory about, and who talks about it?
Livingstone and Lunt’s regulation theory covers the idea that there is a conflict in UK regulation policy between the need to protect citizens from potentially harmful content and the need to offer consumers the freedom of a wide range of choice, value for money and the benefit of market competition.
What is the cultural industries theory about, and who talks about it?
Hesmondhalgh’s cultural industries theory covers the idea that cultural industry companies minimise risk and maximise audiences through vertical and horizontal integration.
What is vertical integration?
Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution.
What is horizontal integration?
Horizontal Integration is where an organisation develops by buying up competitors in the same section of the market e.g. one music publisher buys out other smaller music publishers.
