Media representation theories Flashcards
What is Butlers theory?
Gender performativity.
Our ideas about gender come from our consumption of the media.
We can construct our own gender identities through the behaviours that we choose to perform.
What is Bell Hooks’ theory?
Feminist theory.
The idea that feminism is a struggle to end patriarchal oppression.
She believes that you need to be actively fighting against the patriarchy to end the oppression of women.
What is David Gauntlett’s theory?
Identity theory.
We get a sense of our own identity from the media we consume.
Past - straightforward representations around gender.
Present - more diverse and complex representations
we selectively pick and mix our own identities and values.
What is Van Zoonen’s theory?
Feminist theory.
Our ideas about gender come from our consumption of the media.
Women - viewed with objectification
Men - viewed as spectacles
What is Paul Gilroy’s theory?
Ethnicity and postcolonial.
media products use stereotypical representations of marginalised minorities and sets them up as the ‘other’: different, strange, or exotic.
What is Stuart Halls theory?
Representation theory.
media products are encoded for the audience to decode.
stereotypes are used to construct meaning and reinforce recognised ideologies.
