Media Language theories

Question 1

What is Roland Barthes theory?

Answer 1

Semiotics theory.
Denotation and connotation.
Referential code, Action code, enigma code.

Question 2

What is Levi Strauss’ theory?

Answer 2

Structuralism theory.
Binary opposition - two opposites to create drama and conflict

Question 3

What is Todorov’s theory?

Answer 3

Narratology theory.
The idea that all narratives share the same structure.

Question 4

What is Steve Neale’s theory?

Answer 4

Genre theory.
The idea that genre’s can be dominated by repetition, but are also marked by difference, variation and change.

Question 5

What is Baudrillard’s theory?

Answer 5

Postmodernism theory.
The media is saturated with simulations or ‘simulacra’ all of which are watered down versions of reality.

Question 6

What is Propp’s theory?

Answer 6

Character types.
The idea that in media texts there are recognisable categories of characters.