MEDIA REPRESENTATION Flashcards
1
Q
What is representation?
A
The process of making meaning in still or moving images
2
Q
What is an ideology?
A
The system of ideas, values and beliefs which an individual holds to be true or important
3
Q
Ideologies of representation can be separated by 3 categories, what are they?
A
Positive portrayal
Negative portrayal
Stereotypes
4
Q
What is synergy?
A
Defined by the process of different media products/brands actively working together for a final outcome
5
Q
Where does synergy take place?
A
Within the media when a product or brand is promoted through all of the mediums available
