Media Quiz

Question 1

Refers to the power of the media to decide what’s newsworthy. The role played in the media in influencing what subjects become national political interest and for how long.

Answer 1

Gatekeeping

Question 2

Refers to the power of the media to portray what goes on in government. The role played by the national media in investigating political personalities and exposing scandals.

Answer 2

Watchdog

Question 3

Refers to the power of the media to interpret events (angle of the story). The way that politicians or interest group leaders define and issue when presenting it to others

Answer 3

Issue-framing

Question 4

The power of the media through news coverage to focus the public’s attention and concern on particular events, problems, issues, personalities, and so on.

Answer 4

Agenda Setting

Question 5

Holds leaders accountable, publicize issues, entertain, inform, keeps people actively involved in society and politics, serves as an intermediary between the government and the people

Answer 5

Functions of media

Question 6

Companies merge to create large conglomerates of many newspapers and broadcasting stations

Answer 6

Media consolidation

Question 7

an officer or director in one corporation serving on the board of a competitor. In this way the corporations will more or less adopt the same or similar principles, and will thus politically behave similarly and contributes to a lack of diversity in the news.

Answer 7

Interlocking directorates

Question 8

Where most news services get there news. Wire services strive to give the news as unbiased as possible.

Answer 8

Wire services

Question 9

An activity arranged primarily to stimulate media coverage and attract public attention to an issue/personality

Answer 9

Media event

Question 10

an employee who exposes unethical or illegal conduct within the federal government or one of its contractors

Answer 10

Whistleblower

Question 11

Shareholders

Answer 11

Who owns media corporations

Question 12

CEO

Answer 12

Who controls media corporations

Question 13

Dissémination of contact (spreading content)

Answer 13

What do ceo’s have control over

Question 14

The more companies a corporation owns, the more power it will have in influencing media audiences, and the wealthier they will become because of their created concentration of power

Answer 14

How do media businesses get wealthy?

Question 15

When there are many locally owned businesses and therefore more distribution of choices

Answer 15

Localism

Question 16

Localism because they want a marketplace with as many voices as possible so they have many choices about how to satisfy their various needs for information and entertainment.

Answer 16

Do consumers favor localism or concentration? Why?

Question 17

Business people to maximize profits

Answer 17

Who favors concentration? Why?

Question 18

Horizontal merging, vertical merging, and conglomerate merging

Answer 18

3 ways concentration of power can happen

Question 19

When media companies buy other media companies of the same type. Ex: a radio station buying another radio station

Answer 19

Horizontal merging

Question 20

When one media company decides to purchase suppliers or distributors. Ex: film companies buying theaters and talent agencies

Answer 20

Vertical merging

Question 21

A media company buying both other media companies and/or companies unrelated to the media, like a tv station buying restaurants.

Answer 21

Conglomerate merging

Question 22

Preserve and ensure diverse viewpoints and limit owners’ domination of local and national media outlets. They have rules that restricts the number of local radio stations one company could own, limits the national audience teach for one broadcaster, restricts companies for owning multiple tv rations in a local market, and ban the ownership of both a newspaper and a tv station in the same market

Answer 22

Federal Communications Commission (FCC)

Question 23

Eliminated the 40-station ownership cap on radio stations. Intended to increase competition (technological changes will permit a flourishing of telecommunications carriers, engaged in competition, resulting in a multitude of communications carriers and programmers being made available to the America consumer)

Answer 23

1996 telecommunications act

Question 24

Reagan administration, FCC, and congress embarked on a deregulatory approach toward communications policy and began chipping away at the protections for ensuring media diversity

Answer 24

What happened beginning in the 1980s

Question 25

Lack of perfect marketplace competition

Answer 25

What’s a major concern regarding media ownership consolidation

Question 26

Independent media outlets across the country were swallowed up by media heavy-hitters due to the unusually high barriers to entry to the media sphere. It costs too much.

Answer 26

What actually happened after the telecommunications act of 1996 passed