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CreComm > Media Production 2 > Flashcards

Media Production 2 Flashcards

1
Q

History of podcasting

A

2004: The term “Podcast” coined. Daily Source Code first to take off
2005: directory and subscription service on iTunes
2007-2010: rise of early influencers
2011-2014: huge growth (1b subs)
2014: Serial
2017: podcast ad revenue tops $220 m

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2
Q

Why is podcasting successful?

A
  • easy access (smartphones)
  • listen while you do other things
  • wide range of topics
  • mass appeal to niche markets - anti-talk radio
  • inexpensive to produce
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3
Q

Podcast advertising

A
  • more informal and unstructured than trad radio ads
  • many of the same companies advertise on different podcasts
  • podcast networks allow for good ad saturation
  • dynamic audio insertion allows for current ads to be placed in podcasts as they’re downloaded
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4
Q

Elements of a good podcast

A
  • pre-planned content
  • just enough structure to hold it up and make it familiar for listeners
  • focus
  • production elements: music sfx, clips to break up the voices
  • interesting and engaging conversation
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5
Q

What to podcast about?

A
  • something interesting and relevant to you
  • find a way to tell stories about yourself and your brand
  • pick something and stick with it
  • find your niche
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6
Q

Branding your podcast

A
  • choose a name that immediately conveys the podcast topic
  • maybe incorporate good SEO
  • make an elevator pitch
  • make some good artwork
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7
Q

Building your podcast

A
  • have a beginning, middle and end
  • reg segments and structure
  • don’t use copyrighted music
  • don’t be boring
  • write everything down
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8
Q

DIY Podcast Production

A

3 Components:

  1. Recording equipment
  2. Computer/software
  3. Hosting/Distribution
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9
Q

Recording Equipment

A
  1. Blue mics (Yeti)
  2. Mics and mixers
  3. Professional recording studio
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10
Q

Computer/software

A
  1. Audacity (open source, voice and music)

2. Audition (functionality, filters, effects, repairs)

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11
Q

Sharing platforms

A

Soundcloud, Lidsyn, Blubrry, etc

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12
Q

Hosting/Distribution: Anchor pros and cons

A

Pros: free unlimited storage, distribution to most platforms, podcast with your phone
Cons: advertising, poor editing and analytics, can’t customize home page

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13
Q

What makes good podcast content?

A
  • interesting topics
  • engaging interviews
  • lively conversation
  • meaningful discussion
  • unexpected twists
  • good storytelling
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14
Q

Old McDonald content

A 
E - entertain
I - inform
E - educate
I - inspire
O - online
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15
Q

What does it mean to be “on” for the podcast?

A
  • express yourself in an entertaining way
  • argue, exclaim, question, speculate
  • show off knowledge on the subject
  • be a slightly exaggerated version of yourself
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16
Q

Types of podcasts

A
  1. Storytelling
  2. Interviews
  3. Fictional Storytelling
  4. Conversational
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17
Q

Storytelling podcast

A
  • highly researched, completely scripted, well-produced
  • voiceover/narration, clips, music
  • sometimes “dramatic re-enactment”
  • story structured in an enticing way
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18
Q

Interview podcast

A
  • Content revolves around one of more consistent hosts
  • Different guest(s) every episode
  • No scripts, but questions may be planned out
  • Minimal production/editing
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19
Q

Fictional storytelling podcast

A
  • Fully scripted & produced audio dramas
  • Fictional characters, settings & situations
  • Uses music, sfx and dialogue to drive the story
20
Q

Conversational podcast

A
  • Aka “buddy” podcasts
  • The same two or more hosts get together regularly to talk about similar subject matter
  • Usually follows “news of the week” as it relates to the podcast topic
  • Minimal production/editing, relies largely on the personalities of the hosts
  • “Entry level” podcasting
21
Q

How do you plan your content?

A
  • Point form notes on conversation topics
  • “Planned spontaneity”
  • Outline the structure of the conversation
  • Don’t show your notes to your co-host or discuss beforehand
  • Tangents are okay, but your notes will help you get back on topic
22
Q

What’s so important about a show opening?

A
  • Grab the listeners’ attention right away
  • Both returning and new
  • Keep them from moving on to the next podcast
  • Do this with comedy
  • Tell an interesting story
  • Use an opening “bit” – a regular premise that sparks a conversation
23
Q

Intro music

A
  • Choose something you like!
  • Conveys the brand of the podcast
  • Minimum two minutes so you have something to work with
  • NO LYRICS! – competes with the voiceover
  • Must be copyright free (open source, royalty free)
24
Q

What should you edit out of your podcast?

A
  • Awkward pauses
  • Losing your train of thought
  • Googling things
  • “Run up” words that don’t contribute to the conversation
  • Stupid things that you said
25
Q

How do you make an audio transition?

A
  • Similar to a splitter in traditional radio
  • Can be used to switch between topics or music beds
  • Can also cover up a bad edit or segue
  • Use a “transition” sound at the beginning (less than a second long)
  • Insert a clip or music
  • Bookend the clips with another transition sound
26
Q

What are show notes?

A
  • All the text in the “description” field of your podcast episode
  • Provides additional & important information
  • Also another piece of content (like a blog entry!) with which you can market your podcast
  • Good opportunity for SEO
27
Q

What to include in your show notes

A
  • Social media links (Facebook, Twitter, Instagram)
  • Website link
  • Sponsor information
  • Links to any other products/articles you reference in the show
  • Links to your Patreon
  • Detailed outline of the episode, complete with timecode
28
Q

What is a meme?

A
  • Content that is mimicked or copied online
  • Jokes, photos, posts, “challenges”
  • Common experience that we can all share
  • Come and go very quickly!
29
Q

What is a GIF?

A
  • Sharable Content
  • GIFs, like memes, can be used to entertain in social media circles
  • Can express a thought, feeling or emotion
  • The idea is to punctuate your social media post with a punch line that your followers will share
  • Keep your GIFs short, simple, and as non-promotional as possible
  • Anti-advertisement – doesn’t need to include brand messaging
30
Q

Content Marketing

A
  • Creating and sharing content with your audience
  • Entertain, Inform, Educate, Inspire (EIEIO)
  • But still somewhat related to what you do
  • Intersperse with your own branding/promotional posts
  • Respond/interact with your followers when they speak to you
31
Q

What is social listening?

A
  • Monitoring what people are saying on social media
  • Following certain keywords and phrases related to your brand
  • NO hashtags or @ mentions (specific to you) need be involved
32
Q

Podcast ad agencies

A
  • Sole purpose is producing and serving ads to podcasts
  • Largest is Midroll
  • Panoply recently stopped producing content to focus only on advertising
  • These agencies connect advertisers to podcasts that are relevant to their audience
  • Write, produce and place ads across a network of podcast partners
33
Q

Podcast ad terms

A
  • Preroll, midroll, postroll
  • midroll is the most valuable as listeners are less likely to skip
  • Baked-in: included in the episode audio file and will always be a part of that episode
  • Dynamic Insertion: can be either host-read or produced, but are inserted into show breaks by an algorithm
  • Drag: determines which is the best placement. Refers to the on-demand nature of podcasting meaning a bake-in ad may be heard (and should therefore still be relevant) years late
34
Q

Podcast ad formats

A
  • Endorsements: personalized copy read by the podcast host

* Produced: pretty much the same as a radio ad, but usually better

35
Q

Ad measurement

A
  • Offer codes, vanity URLs, surveys
  • Used to measure effectiveness and conversion
  • Podcasters get paid out of actual sales
  • Or by CPM ($15-$25 per 1000 downloads)
  • More cost-effective for advertisers
  • Only profitable for podcasts with a large audience
36
Q

Native advertising

A
  • Native Advertising
  • Presented as a piece of content that fits into the rest of the podcast
  • As interesting, informative and entertaining as the show
  • Very expensive = premium placement
37
Q

Local podcasts

A
  • Indie podcasts – people just doing it for fun
  • Often amateurish, two dudes on a couch in their basement with a Yeti microphone
  • BUT there are many PROFESSIONAL quality local podcasts as well
  • Good audio, good content, post regularly
  • Opportunity for local businesses to advertise
  • Small audiences individually, but collectively they add up
38
Q

What is marketing?

A

The action or business of promoting and selling products or services, including market research and advertising

39
Q

How to market your podcast

A
  • You must promote it to your prospective audiences
  • DEFINE your audience
  • RESEARCH where that audience is (online and IRL)
  • REACH toward that audience with your podcast and some strong brand messaging
40
Q

Social media marketing

A
  • Twitter & Facebook = bare minimum, try something different!
  • Instagram, SnapChat, YouTube
  • Post consistently, post often!
  • Eavesdrop & respond to people having the same conversation online (Twitter is best for this)
  • Put the podcast link in your profile & bio
41
Q

Online communities

A
  • There are hundreds of podcasts out there just like yours!
  • Podcasters like listening to similar podcasts
  • Connect with this community through WordPress, Twitter, and other channels
  • Follow, favourite and retweet and they may do the same
42
Q

Podcast promo

A
  • An advertisement for a show or podcast
  • Like any ad, a promo persuades people to listen to the show
  • Three elements: voiceover, music & clips
  • Voiceover – engaging, persuasive copy that includes relevant information
  • Music – sets the tone & mood of the show
  • Clips – gives a sense of what the show is all about
43
Q

What is an RSS feed?

A

‘Rich Site Summary,’ ‘Really Simple Syndication’

It contains all of your podcast’s information to help you reach your audiences.

44
Q

How do you grow your podcast audience?

A
  • Publish early, publish often
  • Share your work
  • be a guest on another podcast
  • get your audience to review
45
Q

Blue Microphones

A
  • $70 - $150
  • Plug & Play USB
  • Dependent on room
46
Q

Microphones and mixer

A
  • $250 - $400
  • Individual level control
  • Better sound quality
47
Q

Professional Recording

A
  • Studio
  • $$$
  • Free Option: Winnipeg Library

CreComm (7 decks)

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