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CreComm > Media Production 1 > Flashcards

Media Production 1 Flashcards

1
Q

Call letters

A

Legal name of the station.

  • 4 letters
  • Canadian Stations assigned CF, CH, CJ, CK
  • must broadcast call letters every hour
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2
Q

Format

A

The kind of content or music played by a radio station

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3
Q

Station ID

A

A voice with sound or music underneath.

Ex) You’re listening to Hot 103.1.

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4
Q

Splitters

A

Short “bits” or announcements between radio segments.

  • Includes Personality Splitters (free reign to do whatever you like, as long as it’s appropriate for radio)
  • About 15 seconds long
  • Mentions the name of the station
  • Fits with the brand/format
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5
Q

Canadian station owners

A
  • Bell Media
  • The Jim Pattison Broadcast Group
  • Golden West
  • Evanov Radio Group
  • Corus
  • Rogers
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6
Q

What is CRTC and what does it do?

A

Canadian Radio-Television and Telecommunications
• Regulates all radio and TV broadcasting in Canada
• Covers cell phones, cable, internet
• Creates and enforces rules (ex: how much Canadian content a station must play)
• Governs station formats
• Approves format changes through licensing

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7
Q

Numeris

A

• Measures listenership
o Portable People Meter (PPM)
o Diaries (logging which stations you listen to over the course of 2 months)
• Age, gender, income, shopping habits, occupation, etc.
• Sample small portions of populations

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8
Q

Radio management jobs

A
  • General manager
  • Program director
  • Assistant program director
  • Music director
  • Sales manager
  • Promotions director
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9
Q

General manager

A

In charge of the whole building and all stations within.

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10
Q

Program director

A

Runs one station in the group.
• Hires + fires staff
•Does performance reviews and air checks
•Makes programming decisions.

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11
Q

Assistant program director

A

Assists the Programs Director. Sometimes in charge of small stations.

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12
Q

Music director

A

Chooses the programs and music for the station. Is an on-air host.

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13
Q

Sales manager

A

In charge of the sales department.

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14
Q

Promotions director

A

Runs promotions, contests, etc

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15
Q

Sales

A

Sells advertising space for all stations in building

  • Cultivates and maintains positive client relationships
  • Serves as a go-between for client and creative
  • Commission-based wage
  • Sells space on station websites as part of package deals
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16
Q

Production

A

Records, edits, and produces audio

• Ads, promos, splitters, IDs, bumpers, returns

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17
Q

Creative

A 
Writes all ads produced for station group
• News, weather, traffic tags
• Copywriters
• Produce 8-10 scripts a day
• Web ads
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18
Q

Traffic

A

This person “traffics” finished ads to their assigned placements on air
• Uses a computer program called Wide Orbit
• Coordinates between creative, sales, and client to ensure ads play at right times

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19
Q

Promotions

A

Plans and executes contests, live remotes, and related events
• “Street team”
• Writes proposals to clients asking for contest prizes in exchange for sponsorships and ads

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20
Q

Web

A

Creates and manages content for station websites
• Designs station creative (ex: billboards)
• Video production
• Web design, content management systems, coding

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21
Q

News + Sports

A

More common at news/talk stations
• Compile and read hourly
• Reporters go out to gather info/interviews/clips

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22
Q

On-Air Host

A

Performs quick “talk breaks” in between music
• Talk shows on variety of topics
• Usually 4-hour shifts
• Preps content, voices ads, appears at promo events
• Most public employee of the station

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23
Q

Why do stations flip formats?

A
  • Low-rated stations have limited shelf-life (must become profitable within 2 years)
  • Formats lose popularity over time (ex: the many changes of 94.3)
  • Changes in management/ownership
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24
Q

Media speak

A
  • Reach: how many people are exposed to a medium
  • Frequency: how often people are exposed to a medium
  • Effective reach and frequency: increasing exposures – is it working?
  • Marketing and media measures: brand loyalty/brand share
  • Scheduling
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25
Q

How do they price radio stations?

A

Reach x Frequency = Gross Rating Point

26
Q

Edit suites

A
  • Unidirectional microphone that only picks up sound from one direction
  • Best possible sound quality
  • Allows you to record as much as needed
27
Q

The field

A
  • Background noise/no control
  • Crowded/stressful
  • Venue likely not ideal for recording sound
  • Often can’t have someone repeat themselves
28
Q

Why use real sound?

A
  • Brings listener into environment
  • Lends authenticity to your piece
  • Tells story through nat sound
  • Tells story through others (clips)
29
Q

Clip

A

Quote for radio – audio of a person answering a question. Usually cut from a longer interview recorded in the field.
• 10-20 seconds
• Can lend emotion
• Relevant/interesting
• Brings something new to story
• Identify the speaker right before or right after the clip

30
Q

Nat sound

A

Natural sound recorded in the field. Must identify sound immediately after playing it on the radio.

31
Q

Gonzo journalism

A
  • Form of reporter immersion
  • Story is told from perspective of reporter
  • Doesn’t need to be objective
  • Accurately relate an event or experience
  • Personality is as important as story itself
32
Q

Board Opping

A
  • Radio stations have employees called “Board Ops”
  • Using sliders on the mixing board to mix voice, music, and SFX
  • Playing sound files over host’s voice
  • Answers phones and puts calls to air
  • Mixes “by ear” while elements play
  • Plays songs that relate to content
33
Q

Who listens to radio?

A
  • 27.4 million (ages 12+)
  • 87% (radio’s weekly reach)
  • 49% male, 51% female
34
Q

Gugliemo Marconi

A
  • First to achieve radio transmission at Signal Hill in Newfoundland
  • Won Nobel Prize for his work in the field
35
Q

War of the Worlds

A
  • Broadcast Oct. 30, 1938 from CBS Studios in NYC
  • Directed by Orson Wells
  • 1st 30 mins structured as a series of news bulletins
  • Caused mass panic
  • Demonstrated the power of the medium/trust people had in it
  • Happened before television (radio at peak popularity)
36
Q

What is CBC and why was it created?

A

Canadian Broadcasting Corporation:
• Created to combat influence of American radio
• Started as a network for CN rail

37
Q

History of CBC

A 
• 1st broadcast Nov. 2, 1936
• Includes 5 networks
o CBC Radio 1
o CBC Radio 2
o CBC Radio 3 (mostly music)
o 2 French stations
• Accessible to 99% of Canadians
38
Q

Payola scandal of the 1950s

A
  • Practice of receiving payment or other incentives in return for playing song on the radio
  • Came to a head in 1959 with Congressional investigations
  • Among accused: Dick Clark, Alan Freed
39
Q

The Morning Zoo

A
  • First morning show created in 1981 by Scott Shannon and Cleveland Wheeler (Tampa, FL)
  • Over the top personalities, comedy bits, multiple hosts
  • Most popular: 80s and 90s
  • Widely copied by other stations (morning show)
40
Q

Podcasting

A
  • Started 2004 (Apple adds podcast support to iTunes in 2005)
  • 2007-10: “big name” podcasts begin
  • 2011-14: subscriber count exceeds 1 billion
  • 2017: 67 million Americans listen to podcasts monthly
41
Q

Bell Media

A

Introduced the idea of radio franchises
99.9 Bob FM
TSN 1290
103.1 Virgin Radio

42
Q

Evanov Media Group

A

Energy 106
CKJS Multilingual group
Hot 100.5

43
Q

Golden West

A

CVHN 95.1

Classic 107

44
Q

Corus

A

Peggy @99.1
CJOB 680 Global News
Power 97

45
Q

Rogers

A
  1. CITI

Kiss 102.3

46
Q

Jim Pattison Broadcast Group

A

QX 104

94.3 The Drive

47
Q

BAM Conference: Television

A

Megan Benedictson
Mike Koncan
Stef Lasiuk

48
Q

BAM Conference: Radio

A

Tom McGouran
Drew Kozub
Pamela Roz

49
Q

BAM Conference: Round tables

A

Mark Morris: Mornings with Beau
David Drake: 94.3 The Drive
Karly: Kiss 102.3
Jamie Dreward

50
Q

Numeris Fall ratings

A
  1. CBC Radio One — 14.4 (14.2)
  2. 680 CJOB — 11.0 (10.9)
  3. QX 104 — 10.1 (10.3)
  4. 103.1 Virgin Radio — 7.1 (5.5)
  5. KiSS 102.3 — 5.4 (4.3)
  6. 99.9 BOB FM — 5.3 (5.7)
  7. Power 97 — 5.3 (3.5)
  8. 94-3 The Drive — 5.1 (5.2)
  9. 92.1 CITI — 4.9 (5.9)
  10. TSN 1290 — 4.9 (5.4)
  11. Energy 106 — 4.0 (4.0)
  12. CBC Radio 2 — 3.7 (3.1)
  13. Peggy @ 991 – 2.4 (3.2)
  14. Hot 100.5 — 1.3 (1.6)
  15. Radio-Canada Espace Musique — 0.3 (0.1)
  16. Ici Radio-Canada Première — 0.2 (N/A)
51
Q

Four iterations of the CHIQ 94.3 radio station

A

Q94, Curve, FAB, and The Drive

52
Q

Four iterations of CFPG 99.1

A

Cool FM, Groove FM, Fresh FM, Peggy @99.1

53
Q

What makes a good presentation?

A

Grabs the audience’s attention
•Introduces the presenters
•Focuses attention throughout with vibrant slides (minimal text) and energetic presenters
•Flows cohesively from start to finish

54
Q

Persona

A

Fictional person that represents a target audience

55
Q

Parts of a radio presentation

A
  • Name of station, logo, tagline
  • Target Audience (persona)
  • Potential Sponsors
  • Programming & personalities
  • Music playlist
  • Conclusion – rationale as to why this station will be successful in Winnipeg
56
Q

Presenting as a group

A
  • After you’ve finished the presentation, have one person proofread it
  • Watch for phrasing that is wildly different, grammatical and punctuation errors
  • Triple-check spelling
57
Q

Imaging

A

The audio representation of a station’s brand. Any audio produced on behalf of the station

58
Q

How long should an audio clip be?

A

10-20 secs

59
Q

Six steps to gathering audio in the field

A 
Record Interviews
Pick your clips
Write your script
Record your voice
Edit voiceover
Assemble!
60
Q

Reporter immersion for radio

A
  • Always Be Recording
  • Turn on your recorder in the news room, car, walking into a building, as you are meeting your interview subjects…
  • Record both ends of phone conversations
  • Think of your interviews as conversations that you happen to be recording.
61
Q

Building a resume and cover letter

A
  • Customize your resume to emphasize your radio experience
  • Also include your other sweet CreComm skills
  • Address your cover letter to a REAL PERSON, not “Dear Sir/Madam”
62
Q

Radio Demo

A
  • Should be one mp3 file
  • No longer than 3 minutes, tops
  • Choose clips from your work that are relevant to the job
  • Each clip should be 30 - 45 seconds
  • Include station ID, intros, clips to add context

CreComm (7 decks)

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