Media - Postmodernity

Question 1

Point 1

Answer 1

Strinate emphasises the importance and power of the mass media in shaping consumer choice.

Question 2

Example 1

Answer 2

For example, the culture of celebs is shown to us through books, magazines, TV and the Internet all day every day.

Question 3

Reference 1

Answer 3

This means the media creates desires and pressures to consume and many of us use the media to help define ourselves.

Question 4

Counter 1

Answer 4

Baudrillard argues this is not good as it drives people further away from social relationships and into relationships with consumer lifestyles.

Question 5

Point 2

Answer 5

Postmodernists argue that the mass media can create a virtual reality

Question 6

Example 2

Answer 6

For example, graphic images are often not shown on the news, so therefore does not show a realistic representation of what is going on.

Question 7

Reference 2

Answer 7

This results in people becoming confused between fact and fiction as things like soap characters appear in the papers as if they’re real people.

Question 8

Counter 2

Answer 8

However

Question 9

Intro

Answer 9

Postmodernity see media as characterised by diversity and choice and offering a range of products. Media promotes consumer culture where identities are in state of constant review and can be changed. Good because created cultural hybrids. Bad because cultural homogenisation.