Media Literacy Terms Flashcards
0
Q
When a product is sold by using cartoons
A
Cartoon/Cute Characters
1
Q
When a product is sold based on the premise everyone has it.
A
Bandwagon
2
Q
When a product is sold because a celebrity uses it.
A
Celebrity endorsement
3
Q
When a product is sold because it makes you feel bad
A
Emotional Appeal
4
Q
When a product is sold using numbers and statistics
A
Facts and Figures
5
Q
When a product is sold using sex
A
Sex Appeal
6
Q
When a product is sold because it is better than the competition
A
Name calling
7
Q
When a product is sold because everyday people use it.
A
Plain Folks
8
Q
When a product is sold because it shocks you
A
Shock Appeal
9
Q
When a product is sold because no one else has it
A
Snob Appeal
10
Q
When a product is sold because it worked for others
A
Testimonial
