Media Literacy Devices Flashcards
- A communication form that employs sophisticated, often subtle methods of persuasion to not only get you to part with your money or win your support, but to play on your desires, emotions, and biases to change the way you think.
- Propaganda is a part of this
- Not all forms of this are bad
Advertisement
plan, goals to be achieved through advertising
Agenda
is a mental leaning or inclination;
partiality; prejudice; bent
Bias
A web site on which an individual or group of users record opinions, information, etc. on a regular basis.
Blog
A small booklet or pamphlet containing pictures and information about a product or service.
Brochure
A title or brief explanation appended to an article, illustration, poster etc.
Caption
a type of radio or television advertisement
Commercials
- Part of being media literate involves being able to (break down) media text.
- When you do this to text, you break it down into its components to see what messages and assumptions it carries
Deconstruct
That group of people to whom a message is directed – age, gender etc
Demographic
a graphic convention used most commonly in comic books, comics, and cartoons to allow words (and much less often, pictures) to be understood as representing a character’s speech or thoughts.
Dialogue bubbles
A testimonial strategy, where a famous person or organization publicly supports or endorses a product.
Endorsement
media format (eg. web, print, broadcast) and then what form it takes (website, brochure, poster, collage, advertisement, podcast, etc)
Form/Format
the heading, title or caption of a newspaper article. Usually very attention-grabbing
Headline
Introductory sentence in an article meant to grab the reader’s interest
Lead
A person or thing regarded as a representative symbol of something: “icon of manhood”
Icon
an identifying symbol used to advertise and promote an organization, event, product or service.
Logo
hen media methods are used to communicate to thousands of people at the same time
Mass Media
forms of public communication (such as newspaper, radio, television, information network, poster, or brochure) that are designed to reach large audiences at the same time.
Media
singular of media
Medium
form of communication that has varied purposes such as promoting events, presenting social commentary, persuading the viewer to purchase etc.. The design of the poster must ensure that message is consistent with purpose
Poster
An advertising strategy in which commercial products or brands are placed within a play, film, broadcast program, video game or print medium for financial gain.
Product Placement
an attempt to sway popular opinion and beliefs through distortions of the truth or outright lights.
Propaganda
Promotional messages the recipient is not aware of, such as those played at very low volume or flashed on a screen for less than a second.
Subliminal Message
An underlying and often distinct theme or message in a piece of writing, conversation, ad etc.
Subtext
consumer group most likely to buy a specific product and identified by region, age, demographics, or economic status. Effective ads are created and placed in media with the target audience clearly in mind.
Target Audience
a hypertext document on the World Wide Web.
Web Page
Margins and gutters (the ——— formed by the inner margins of the two facing pages in a book) are important in desktop publishing. Larger margins should be reflected by larger gaps between columns and between text and art. Your document should look balanced.
White Space
