Media Literacy Devices

Question 1

• A communication form that employs sophisticated, often subtle methods of persuasion to not only get you to part with your money or win your support, but to play on your desires, emotions, and biases to change the way you think.
• Propaganda is a part of this
• Not all forms of this are bad

Answer 1

Advertisement

Question 2

plan, goals to be achieved through advertising

Answer 2

Agenda

Question 3

is a mental leaning or inclination;
partiality; prejudice; bent

Answer 3

Bias

Question 4

A web site on which an individual or group of users record opinions, information, etc. on a regular basis.

Answer 4

Blog

Question 5

A small booklet or pamphlet containing pictures and information about a product or service.

Answer 5

Brochure

Question 6

A title or brief explanation appended to an article, illustration, poster etc.

Answer 6

Caption

Question 7

a type of radio or television advertisement

Answer 7

Commercials

Question 8

• Part of being media literate involves being able to (break down) media text.
• When you do this to text, you break it down into its components to see what messages and assumptions it carries

Answer 8

Deconstruct

Question 9

That group of people to whom a message is directed – age, gender etc

Answer 9

Demographic

Question 10

a graphic convention used most commonly in comic books, comics, and cartoons to allow words (and much less often, pictures) to be understood as representing a character’s speech or thoughts.

Answer 10

Dialogue bubbles

Question 11

A testimonial strategy, where a famous person or organization publicly supports or endorses a product.

Answer 11

Endorsement

Question 12

media format (eg. web, print, broadcast) and then what form it takes (website, brochure, poster, collage, advertisement, podcast, etc)

Answer 12

Form/Format

Question 13

the heading, title or caption of a newspaper article. Usually very attention-grabbing

Answer 13

Headline

Question 14

Introductory sentence in an article meant to grab the reader’s interest

Answer 14

Lead

Question 15

A person or thing regarded as a representative symbol of something: “icon of manhood”

Answer 15

Icon

Question 16

an identifying symbol used to advertise and promote an organization, event, product or service.

Answer 16

Logo

Question 17

hen media methods are used to communicate to thousands of people at the same time

Answer 17

Mass Media

Question 18

forms of public communication (such as newspaper, radio, television, information network, poster, or brochure) that are designed to reach large audiences at the same time.

Answer 18

Media

Question 19

singular of media

Answer 19

Medium

Question 20

form of communication that has varied purposes such as promoting events, presenting social commentary, persuading the viewer to purchase etc.. The design of the poster must ensure that message is consistent with purpose

Answer 20

Poster

Question 21

An advertising strategy in which commercial products or brands are placed within a play, film, broadcast program, video game or print medium for financial gain.

Answer 21

Product Placement

Question 22

an attempt to sway popular opinion and beliefs through distortions of the truth or outright lights.

Answer 22

Propaganda

Question 23

Promotional messages the recipient is not aware of, such as those played at very low volume or flashed on a screen for less than a second.

Answer 23

Subliminal Message

Question 24

An underlying and often distinct theme or message in a piece of writing, conversation, ad etc.

Answer 24

Subtext

Question 25

consumer group most likely to buy a specific product and identified by region, age, demographics, or economic status. Effective ads are created and placed in media with the target audience clearly in mind.

Answer 25

Target Audience

Question 26

a hypertext document on the World Wide Web.

Answer 26

Web Page

Question 27

Margins and gutters (the ——— formed by the inner margins of the two facing pages in a book) are important in desktop publishing. Larger margins should be reflected by larger gaps between columns and between text and art. Your document should look balanced.

Answer 27

White Space