MEDIA LANGUAGES Flashcards
1
Q
What is Media Language?
A
- signs & symbols used by information to convey meaning.
- technical codes and conventions to communicate
2
Q
meaning of UNESCO?
A
United Nations Educational, Scientific and Cultural Organization
3
Q
Media language can be? State 5 & its meaning
A
- written: style & punctuation
- visual: camera angle & color
- verbal: diction & stress
- aura: diegetic & non diegetic sounds
- non- verbal: gestures & facial expressions
4
Q
What is Diegetic Sounds?
A
Raw sounds (voices or footsteps)
5
Q
What is Non-diegetic sounds?
A
- sounds that’s been added (sound effects)
6
Q
What is Codes?
A
- system of signs, put together to create arbitrary meaning
7
Q
What are the 2 types of codes and its meaning?
A
- Technical Codes: equipment/ materials, to tell story in media text
• camera angles. •lighting
• techniques. • exposure
• framing - Symbolic Codes: object, body language & action, signifies what’s seen by audience
8
Q
What is Conventions?
A
- used by media & informations professionals
- to communicate idea, info & knowledge
9
Q
What are the 2 types of Conventions and its meanings?
A
- Technical Convention: length of television; series, films/ music videos
- Genre Convention: type of content; horror, romantic, comedy
10
Q
What are the 3 Issues on how media represents the world?
A
- realties of the world
- to develop ideas
- no real world
11
Q
Issues on Media Representation on the world are analyzed through? Cite 2.
A
- Denotation - literal aspect of an information
- Connotation - interpretation people associate with an information
12
Q
What is Media Audiences?
A
- active consumers of information.
- they evaluate facts from fiction to create own interpretation
13
Q
What are the 3 Areas of Active Media Audiences?
A
- Interpretation: audience develop their own understanding of media information.
- Collective Interpretation of Media:
interpret through social interactive with relatives, friends, n other ppl. - Collective Political Action: great indicator of media audiences activeness.
14
Q
What is Intellectual Property?
A
- ideas and concepts created in minds such as logo,
- ANYTHING A PERSON CREATES
15
Q
What is Copyright?
A
- using someone’s creation without consent.