MEDIA LANGUAGES Flashcards
What is Media Language?
- signs & symbols used by information to convey meaning.
- technical codes and conventions to communicate
meaning of UNESCO?
United Nations Educational, Scientific and Cultural Organization
Media language can be? State 5 & its meaning
- written: style & punctuation
- visual: camera angle & color
- verbal: diction & stress
- aura: diegetic & non diegetic sounds
- non- verbal: gestures & facial expressions
What is Diegetic Sounds?
Raw sounds (voices or footsteps)
What is Non-diegetic sounds?
- sounds that’s been added (sound effects)
What is Codes?
- system of signs, put together to create arbitrary meaning
What are the 2 types of codes and its meaning?
- Technical Codes: equipment/ materials, to tell story in media text
• camera angles. •lighting
• techniques. • exposure
• framing - Symbolic Codes: object, body language & action, signifies what’s seen by audience
What is Conventions?
- used by media & informations professionals
- to communicate idea, info & knowledge
What are the 2 types of Conventions and its meanings?
- Technical Convention: length of television; series, films/ music videos
- Genre Convention: type of content; horror, romantic, comedy
What are the 3 Issues on how media represents the world?
- realties of the world
- to develop ideas
- no real world
Issues on Media Representation on the world are analyzed through? Cite 2.
- Denotation - literal aspect of an information
- Connotation - interpretation people associate with an information
What is Media Audiences?
- active consumers of information.
- they evaluate facts from fiction to create own interpretation
What are the 3 Areas of Active Media Audiences?
- Interpretation: audience develop their own understanding of media information.
- Collective Interpretation of Media:
interpret through social interactive with relatives, friends, n other ppl. - Collective Political Action: great indicator of media audiences activeness.
What is Intellectual Property?
- ideas and concepts created in minds such as logo,
- ANYTHING A PERSON CREATES
What is Copyright?
- using someone’s creation without consent.
What is Trademark?
- identification of a particular brand/ company thru logos & symbols.
What are the 3 symbols symbolizing trademark rights?
- Registered Trademark (R): made in PH
• Jollibee • Chinkeetea - Unregistered Trademark (TM): local brands
• SLERS •Dear Manok
-Service Mark (SM): symbols
• G for Gaisano •SM for Supermarket
What is Patent?
- prohibits rights of others from using, making or selling their creations.
- license/ authority granted by government.
What is Plagiarism?
- copying others work/ creations.
What are the 4 strategies to avoid Plagiarism?
- submit original work
- cite the source
- practice paraphrasing
- use journal, notebook / cards
What is Fair use?
- copying and using someone work without permission.
What is Digital Divide?
- gap between sectors in community with one who has full access to internet, and the other doesn’t
4 ways on how to overcome digital divide
- lower cost of internet connection in house.
- law should be created for all public places to have free access to WiFi.
- different LGU’s & NGO’s to conduct forum about the advantage on technology & how to use it.
- parents/ elders should be given trainings on how to use technology by libraries & school.
What is Cyberbullying?
- bullying in the internet
What is Flaming?
- Online fights & using vulgar language
What is Harassment?
- repeatedly sending threatening messages
What is Denigration?
- posting gossip/ rumors about a person to damage their reputation
What is Outing & Trickery?
- tricking someone to reveal personal info & sending it to others
What is Exclusion?
- intentionally excluding someone from an online group.
What is Cyberstalking?
- intense harassment / stalking someone’s account that causes fear to the victim.
What is Cyberstalking?
- intense harassment / stalking someone’s account that causes fear to the victim.
What is Impersonation?
- breaking into someone’s email account to send vicious / embarrassing info to other ppl.
What is RA 10627: Anti- Bullying Act of 2013?
- all elementary & secondary schools to adopt policies to prevent acts of bullying in their institutions.
RA 10175: Cybercrime Prevention Act of 2012
- applicable to adult victims.
- pretending to be someone/ hacking to use victim account to embarrass them
RA 9995: Anti- Photo & Video Voyersim Act of 2009
- prohibits taking videos/ photos of sexual act without the consent of the one featured in it.
What is Netiquette?
- acts to respect the views & showing basic courtesy to others when posting your personal opinions online.
skip
skip
What is Codes & Conventions?
represents information but DO NOT represent reality.
- referred to as MEDIA REPRESENTATION
