Media Language Theory

Question 1

Roland Barthes

Answer 1

Semiotics - The theory that symbols, shapes and pictures are used purposefully to create meaning.

Question 2

Claude Levi-Strauss

Answer 2

Binary Opposites - The theory that products use the idea of opposite ideas to create meaning.

Question 3

Jean Baudrillard

Answer 3

Simulacra/Hyperreal - The idea that the representation and creation in the media becomes so real it is definitive and recognisable to the real world.

Question 4

Steve Neale

Answer 4

Genre - Genre is the main factor in affecting an audience and how they decide to view and analyse it. Every genre has a pre-established expectation most audience members will expect.

Question 5

Tzvetan Todorov

Answer 5

Narratology - The idea that a vast majority of media products follow a similar structure.