Media Language Theorists

Question 1

Describe Levi Strauss structuralism

Answer 1

Texts can be understood through an analysis of their underlying structure. Meaning is often produced through oppositional pairs (e.g. good v. evil). The resolution of these binary opposites can have ideological significance.

Question 2

Describe Roland Barthes semiotics theory

Answer 2

Any text has a signifier which is denotation and then the signifier (connotation) which is what we the media make of it, this can create myth