Industry Theorists Flashcards
Describe Curran and seatons power and profit theory
Media is controlled by a small number of companies primarily concerned with gaining profit and power.
Media concentration typically inhibits or limits variety, creativity and quality.
Socially diverse patterns of ownership help to create conditions for more varied and adventurous media products.
Describe hesmondhalgh cultural industries theory
Media companies try to minimise risk and maximise audiences through vertical and horizontal integration and through the form of their me- dia/cultural products (through genre, serial format and by including stars).
The largest companies and conglomerates now operate across a number of media industries.
The Internet, and its radical potential, has been partially contained by its incorporation into large, profit-oriented cultural companies.
Describe livingstone and lunts regulation theory
There is an underlying struggle between the need to further the interests of citizens (protection from harmful material) and the interests of consumers (choice, value, competition).
The rise of media conglomerations and the emerging production, distribution and marketing of digital media have placed traditional approach- es to media regulation at risk.
