media language theorist names

Question 1

Semiotics
* the idea that signs can function at the level of denotation, which involves the ‘literal’ or
common-sense meaning of the sign, and at the level of connotation, which involves the
meanings associated with or suggested by the sign

Answer 1

Roland Barthes

Question 2

Narratology
* the idea that these two states of equilibrium are separated by a period of imbalance or
disequilibrium

Answer 2

Tzvetan Todorov’s

Question 3

structuralism
* the idea that meaning is dependent upon (and produced through) pairs of oppositions

Answer 3

Levi-Strauss

Question 4

genre
* the idea that genres may be dominated by repetition, but are also marked by difference,
variation, and change

Answer 4

Steve Neale’s

Question 5

Post-modernism
* the idea that in postmodern culture the boundaries between the ‘real’ world and the world
of the media have collapsed and that it is no longer possible to distinguish between
reality and simulation

Answer 5

Jean Baudrillard