Industry Theory

Question 1

What is Curran and Seaton’s __________ theory?

Answer 1

Power and Media Industries
* the idea that the media is controlled by a small number of companies primarily driven by
the logic of profit and power

Question 2

What is Livingstone and Lunt’s _____ theory?

Answer 2

regulation
* the idea that there is an underlying struggle in recent UK regulation policy between the
need to further the interests of citizens (by offering protection from harmful or offensive
material), and the need to further the interests of consumers (by ensuring choice, value
for money, and market competition)

Question 3

What is David Hesmondhalgh’s ______ theory?

Answer 3

Cultural Industry
* the idea that cultural industry companies try to minimise risk and maximise audiences
through vertical and horizontal integration, and by formatting their cultural products (e.g.
through the use of stars, genres, and serials)