media language theories Flashcards
1
Q
what is structuralism by claude levi-strauss?
A
structuralism is the idea that texts are dependent upon pairs of binary opposition. the ways in which these binary oppositions are resolved can have ideological significance.
2
Q
what is narratology by tzvetan todorov?
A
the idea that all narratives share a basic structure, involving movement from one state of equilibrium to another. these two states are separated by a period of imbalance. the way in which narratives are resolved can have a particular ideological significance.
3
Q
what is genre theory by steve neale?
A
all genres abide by a set of codes and conventions and are dominated by repetition, variation and difference, which are familiar to the audience and established over a long period of time.
