audiences - tide

Question 1

what type of women did tide target?

Answer 1

increasingly affluent lower-middle class women.
likely affluent due to economical rise of 1950s america and the consumer boom.

Question 2

what was P&G’s assumption for this type of audience to be targeted?

Answer 2

women were supposedly in need for innovative domestic technologies and products.
the appeal suggested women yearned for a more hygienic and efficient lifestyle.

Question 3

what happened in supermarkets in regards to the 1950s consumer boom?

Answer 3

they began to stock a wider range of products, leading to an increased focus by co-operations and branded goods.

Question 4

what is a unique selling point? (USP)

Answer 4

a marketing concept first proposed as a theory to explain a pattern in successfully advertising campaigns of the early 1940s.
such campaigns convinced customers to switch brands.

Question 5

what are the unique selling points of tide?

Answer 5

excessive use of superlative and hyperbolic language emphasises benefits of the products.
repetition of binary oppositions insinuates it’s the brand leader of the washing product market.

Question 6

what is a demographic?

Answer 6

the statistical characteristic of the human population.

Question 7

who is the audience demographic for tide?

Answer 7

likely demographic constructed through use of women.
focus of women in the text encourages the target audience to achieve ‘personal identity’.

Question 8

what are the 7 psychographic profiles?

Answer 8

aspirer, explorer, mainstreamer, reformer, resigned, struggler, succeeder.