Media Language Flashcards
What Theorists are relevant to use in media language?
Barthes - analysis.
Neale - genre.
Levi-Strauss and Todorov - narrative.
Baudrillard - intertextual product.
Semiology – Roland Barthes
Suggested the idea that all texts communicate meaning through a series of signs and codes
Genre Theory – Steve Neale
genres may be constructed through repetition, but also marked by difference, variation and change
Power and media industries – Curran and Seaton
Idea that media concentration generally limits or inhibits variety, creativity and quality (stick to what they know sells)
Reception Theory – Hall
Media relies on stereotypes, media creates a representation of stereotypical views
connotation?
A connotation is an implied meaning
denotation?
denotation what you see
polysemic?
polysemic – that they had different meanings to different people. However most of our cultural experiences will be similar and therefore connotations are generally agreed
Narratology – Todorov
The idea that all narratives share a basic structure that involves a movement from one state of equilibrium to another
