media language Flashcards
1
Q
Roland Barthes
A
All elements of a media text are codes that need to be read. these can be understood as the thing they are (denotative level) and responses they create (connotative level)
2
Q
Steve Neale
A
Genre is recognisable but does change overtime or borrow from other Genres. Genre is important to institutions because it helps them to market texts.
3
Q
Tzvetan Todorov
A
narrative follows a pattern of equilibrium -> disruption -> new equilibrium.
4
Q
Claude Levi-Strauss
A
the conflict between binary oppositions drive forward the narrative.
5
Q
Jean Baudrillard
A
the lines between created texts and reality are becoming blurred. Hyper reality.
