media audiences

Question 1

Albert Bandura

Answer 1

If an audience sees aggressive behaviour they are more likely to mimic it. Hypodermic syringe theory.

Question 2

George Gerbner

Answer 2

The more we see the same representations and messages the more we believe it’s true.

Question 3

Stuart Hall

Answer 3

Producers want audiences to respond in particular ways. ways of responding are:
Preferred
Oppositional
Negotiated

Question 4

Henry Jenkins

Answer 4

The internet has allowed fans to gather and create their own texts and easily share their work. instead of just consuming the texts, audiences are creating them.

Question 5

Clay Shirky

Answer 5

Audiences are now more likely to use the internet and other technologies to respond to texts, including creating their own.