Media language Flashcards
1
Q
semiotics - barthes
A
- hermeneutic code = mystery
- cultural code
- proairetic code = action or events
- symbolic code
- semantic code = connotations
2
Q
narratology - todorov
A
- equilibrium
- disruption
- recognition
- attempt to repair
- new equilibrium
3
Q
character theory - propps
A
- damsel in distress
- helper
- false hero
- hero
- donor
- dispatcher
- femme fatale
4
Q
genre theory - neale
A
- repetition and difference of conventions
- repetition = audiences knows what to expect (pre-sold)
- difference = excitement and uniqueness
5
Q
structuralism - levi strauss
A
6
Q
Postmodernism - Baudrillard
A
- We used be surrounded by reality in the media, whereas now it is very artificial (heightened version of reality)
- Simulacra - copy of reality (sometimes young people view this as reality)
- Simulacrum - copy with very little link to reality
- Artificial copies can be hard to tell apart - often enjoyed more
- Hyper reality - cannot tell difference
- Product can may message about simulacra or be simulacra
- People often enjoy simulacra (glossy, perfect, aspirational)
