Audience Flashcards
1
Q
Media effects - Albert Bandura
A
- people reciprocate the violent behaviours they see in the media
2
Q
Cultivation theory - George Gerbner
A
- media cultivates ideas
3
Q
Reception theory - Stuart Hall
A
- audience members have different perceptions of media and messages
4
Q
Fandom - Henry Jenkins
A
- fandoms are formed around media
- passive -> active audiences
- audiences
creating their own versions of the product
5
Q
‘End of audience’ theories - Clay Shirky
A
- passive audiences are dying out
- social media
- digital convergence
