Media Institutions

Question 1

Current and Seaton - Power and media industries

Answer 1

• If we had more of a variety of media companies, we’d have more of a variety of texts
• Small companies primarily driven by logic of profit and power

Question 2

David Hesmondhalgh - Cultural industry

Answer 2

• Industry uses tried and tested strategies to appeal to us - but we should be concerned that only a few companies hold the majority of power

Question 3

Livingstone and Lunt - Regulation

Answer 3

• Does regulation keep up with modern technological advancements
• Traditional approaches to regulation are being outdated