Media Audience

Question 1

Albert Bandura - Media effects

Answer 1

• If an audience sees aggressive behaviour they are likely to mimic it
• Bobo Doll experiment

Question 2

George Gerbner - Cultivation Theory

Answer 2

• Exposure to repeated representations and messages, the more we believe they are true

Question 3

Stuart Hall - Reception Theory

Answer 3

• Preferred
• Negotiated
  -Oppositional

Producers want audiences to respond in a particular way to a text

Question 4

Blumer and Katz - Uses and gratification theory

Answer 4

• watch it for entertainment or escape
• Education
• Social interaction

Question 5

Clay Shirky - End of audience

Answer 5

We are now more likely to use the internet and other technologies to respond to texts, including creating our own.