Media Influences On Pro Social Behaviour Flashcards
What does cumberbatch argue of anti social acts ?
Anti social more obv and easier I count. Pro are subtle and has led to undercounting pro acts
What did Greenberg find about pro social and anti social behaviours on TV
Equivalent amounts ( content analysis in us)
What are the two explanations of how the media can influence pro social behaviour
Social learning
Parental mediation
Name two ways pro social acts are learnt through social learning
Vicarious reinforcement
Observational learning
What do pro social acts reinforce ?
Established social norms. Children more likely to be possibly reinforced and copy
What is supporting evidence of pro social behaviour and describe it?
Poulos. Independent groups, ep of lassie. Children watched more likely to help pups in distress.
When are children most likely to do pro social acts ? (Also age)
More likely to copy when shown exact steps. Can’t squire abstract thoughts until 11+ Piaget.
What is the reason for parental mediation ?
Explain anbigous and disturbing messages
What did Johnson and ettema find about pro social acts in media
More likely to learn from acts when they are reinforced by parents
What did rubenstein and sprafkin find about adolescents and parental mediation
After adolescent had been hospitalised with psychiatric problems and round after post viewing discussions they were less likely to be altruistic and take opposing view to adults
What does valkenburg argue about parental mediation
Co viewing only successful when there is instructive mediation
What does mares meta analysis find about prosocial viewing?
Primary school children were most likely to be affected by prosocial viewing and adolescents least likely. Young children more likely to be affected by home experiences than media exposure
What are the 3 behavioural effects of pro social viewing ?
Altruism
Self control
Positive interaction with others
What did both mares and poulos find ?
Children that saw prosocial acts acted more altrustically
