Holand And Yale

Question 1

Name one study associated with the source of hovland Yale

Answer 1

Baron and byrne white coats give credibility

Question 2

Give one study associated with the message of hovland and Yale

Answer 2

McGuire tooth brushing after every meal half heard a 1 sided argument and the other a 2 sided then a slamming statement and the two sides more resistant to negative messages

Question 3

What are the two types of message for hovland and Yale

Answer 3

Fear- more likely to be remembered temp

Humour- more likely to remember longer

Question 4

What is the concept for audience with high levels of intelligence

Answer 4

Need for cognition

Question 5

What are the 3 factors for hovland and Yale

Answer 5

Source message audience